Data Marketing Analyst

1 week ago


Hong Kong, Central and Western District, Hong Kong SAR China MSCI Inc Full time
Company Overview
MSCI Inc. is a leading provider of critical decision support tools and services for the global investment community. With over 50 years of expertise in research, data, and technology, we power better investment decisions by enabling clients to understand and analyze key drivers of risk and return.

Job Description
The Associate, Index & Analytics Marketing role sits at the intersection of the Index and Analytics Marketing teams and is pivotal in accelerating our index & analytics solutions business, with a focus on APAC's regional priorities as well as global campaigns.

About the Team
The Index & Analytics marketing team is responsible for developing and executing marketing strategy and campaigns to support MSCI's ambitious index and analytics business growth objectives.

Main Responsibilities
- Work closely with Head of Index & Analytics Marketing to develop marketing strategies and initiatives for the APAC region, aligned with business objectives, for both internal and external audiences.
- Engage with internal stakeholders and senior leaders to refine messaging and positioning for research and product campaigns to meet the evolving needs of the APAC markets.
- Assist in the development of regional personas for new client segments such as banks, wealth management, and insurance in various local markets, such as Japan, Mainland China, and Australia.
- Define campaign KPIs and leverage campaign analytics to determine success criteria, efficacy and ongoing optimization opportunities for APAC specific campaigns.
- Partner closely with the Centre of Excellence (COE) team to execute multi-channel marketing campaigns aimed at driving lead generation, engagement, and conversion.
- Coordinate and oversee regular maintenance and updates of Index & Analytics evergreen collateral, pitchbooks, factsheets, brochures and website content both in English and local languages (Chinese and Japanese).
- Monitor and analyse the effectiveness of marketing campaigns and initiatives and provide actionable insights to help guide strategies for brand positioning, client retention and development, product innovation, and industry partnerships.
- Develop and expand relationships with partners, suppliers, and key industry associations.
- Stay abreast of industry trends, competitor offerings, and regulatory developments in the investment sector. Conduct market research to identify target segments, understand client needs, and inform product positioning based on both local and regional trends.
- Manage and execute the allocated budget and report on ROI of launches and the wider campaigns.

About You
We are looking for a proactive and action-oriented marketing professional with excellent communication skills and passion for building a more sustainable future.
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