User Growth Strategist

20 hours ago


Hong Kong, Central and Western District, Hong Kong SAR China Tbwa ChiatDay Inc Full time

We are seeking a highly skilled and adaptable problem solver who thrives in a fast-paced, diverse work environment. As the Digital Transformation Lead, you will play a key role in driving project growth and enhancing the brand's digital presence.

Key responsibilities include:

  1. Developing and implementing marketing strategies to ensure multi-dimensional brand growth.
  2. Conducting in-depth analysis of market trends, the project's ecosystem, and competitor insights.
  3. Designing and executing data-driven growth strategies to optimize user acquisition, retention, and engagement continuously.
  4. Overseeing growth projects end-to-end, ensuring delivery of materials, issue resolution, conflict coordination, and efficient cross-team communication.

You might thrive in this role if you have:

  1. 5+ years of experience in DeFi, blockchain, consulting, market research, or project management.
  2. Proven work experience in the cryptocurrency sector.
  3. Proficient in at least one comprehensive Web2/Web3 user growth methodology and capable of designing and implementing growth strategies effectively.

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