Marketing Communications Specialist

5 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Mass Transit Railway Full time

Job Overview

The Mass Transit Railway is seeking a highly skilled Marketing Communications Specialist to join our team. This role will be responsible for developing and implementing effective communications plans to raise brand awareness, engage targeted audience groups, and create leads for MTR Academy's programmes.

Key Responsibilities

  • Develop and implement the communications plan to promote MTR Academy's programmes through various digital channels.
  • Update the website to increase online traffic and search engine optimization (SEO).
  • Compile reports and statistics on marketing and operational exercises.
  • Liaise with internal and external parties to ensure smooth collaborations on school outreach, professional visits, study tours, and departmental events.
  • Support ad-hoc marketing projects, including conferences, departmental events, and perform any additional assignments as required.

Requirements

  • Degree in Creative Arts / Design / Film Arts / Marketing or a related field.
  • A minimum of 2 years' relevant working experience.
  • Proficiency in Adobe Creative Cloud with hands-on knowledge of visual communication design, advertising, social media content design.
  • A good team player with strong creative and graphic sense.
  • Good command of both written and spoken English and Chinese.
  • Experience with video production is required.


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