Crypto Growth Strategist

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China OSL Full time

We are seeking a visionary and results-driven Crypto Growth Product Manager to lead the strategy and execution of our Earn product. This role involves developing growth strategies and overseeing the end-to-end management of campaigns and marketing systems to drive product adoption and user engagement.

Key Responsibilities:
  • Develop and execute growth strategies for the Earn product, focusing on user acquisition, retention, and engagement.
  • Drive growth mechanics, including bonuses, coupons, trial funds, and staking incentives, to boost product adoption and user activity.
  • Design and manage referral programs to maximize organic growth.
  • Oversee the campaign backend, ensuring smooth execution and optimization of marketing campaigns.
  • Collaborate with engineering and data teams to build and refine marketing systems that support growth initiatives.
  • Monitor and analyze campaign performance, user behavior, and market trends to inform product and growth strategies.
  • Work closely with cross-functional teams, including marketing, operations, and design, to ensure alignment on growth objectives and execution.


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