Digital Media Executive

3 days ago


Hong Kong, Central and Western District, Hong Kong SAR China GroupM Full time

Overview

At GroupM, we are the world's largest media investment company and part of WPP. Our clients see one in every three ads globally. We're looking for a Digital Media Executive - Search Expert to join our team. As a major player in APAC, fostering diversity and inclusion is key to our success.

Key Responsibilities

  • We're seeking someone with expertise in executing search campaigns on major platforms (Google, Microsoft Advertising, and e-Comm platforms) across all GroupM agencies.
  • This role will involve providing actionable insights during mid and post-campaign reports to improve in-flight optimizations and future campaign brief recommendations.
  • Achieving Google Ads, Search/eCommerce Platform, and Analytics certifications will be essential for this position.

Requirements

  • Degree in any discipline, with Marketing information management, business, or mathematics being advantageous.
  • Experience in Digital Marketing or a relevant industry will be beneficial (fresh graduates are welcome).
  • A good understanding of Martech platforms (CM360, DV360, SA360, GTM, Google Analytic, Facebook, Instagram) would be an advantage.
  • Proficiency with Microsoft Excel and PowerPoint is required.
  • Fluent written and spoken English, Cantonese & Mandarin are necessary.
  • A collaborative team player and client-centric individual is needed.

About GroupM

GroupM Nexus is the industry's largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM's agencies and clients. With the most platform accreditations combined with proprietary technology, media, and solutions, GroupM Nexus sets new benchmarks for effectiveness and efficiency across all forms of media.

About Hong Kong

Hong Kong SAR's small yet dynamic media market allows us to operate with agility. Its internet penetration continues to grow year-on-year, boasting a healthy mix of local, regional, and global players. If you want a future in media and communications, and believe in Hong Kong SAR's work-hard-play-hard ethos, there's no place more vibrant, challenging, and exciting than Hong Kong SAR.



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