Senior Marketing Strategist
1 week ago
A steadily growing company in the crypto and blockchain industry is seeking a dynamic and experienced marketing leader to drive growth initiatives overseas. The successful candidate will work closely with local teams to achieve business objectives.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies for various international markets.
- Create annual marketing plans and track performance to ensure strong returns on investment.
- Oversee brand messaging and consistency across all channels to enhance visibility.
- Manage social media campaigns and collaborate with key opinion leaders to execute offline marketing activities.
- Analyse the effectiveness of marketing initiatives and provide insights for improvement.
- Collaborate with product, sales, and customer service teams to align marketing efforts with company goals.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- At least 3 years of experience in overseas marketing management, preferably in the crypto/blockchain, tech, or finance sectors.
- Strong understanding of digital marketing channels, social media platforms, and KOL engagement in overseas markets.
- Proficiency in English and Mandarin is required.
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