Public Relations Specialist
4 days ago
Burson is a global leader in communications, built to create value for clients through reputation. Our highly specialized teams, industry-leading technologies, and breakthrough creative help brands and businesses redefine reputation as a competitive advantage.
About the Role:
This position contributes to Burson's performance by engaging in day-to-day client activities under the supervision of senior team members. The ideal candidate will actively learn the ropes and support senior account team members to manage client relationships, satisfying and delighting clients, and generating new business opportunities.
Key Responsibilities:
• Develop knowledge about clients, their industries, and competitors, staying updated on client trade publications and national/regional news outlets.
• Learn the technicalities behind skilled writing to draw up actionable client communications materials, such as status reports, campaign summary reports, and general activity reports, under guidance and supervision.
• Participate in team and client meetings, sharing and presenting views internally and in front of clients, if appropriate.
• Monitor media coverage of clients and support the account team on daily administrative tasks.
• Coordinate press materials and events, such as press kits, releases, and press conferences.
• Learn social media trends and support seniors in implementing social media/digital programs.
• Listen attentively during client meetings for potential opportunities and suggest ideas to senior team members to drive new business.
• Assist senior members with research, case studies, and other materials for client presentations, new business proposals, pitches, and industry award submissions.
Requirements:
• Minimum 3 months of PR internship experience.
• Outstanding verbal and written communication and presentation skills in English, Mandarin, and Cantonese.
• Ability to work independently and as a team.
• Excellent communication and interpersonal skills.
• Good problem-solving and time-management skills.
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