Digital Growth Strategist

1 week ago

Hong Kong, Central and Western District, Hong Kong SAR China Tbwa ChiatDay Inc Full time

We are seeking a highly skilled and adaptable problem solver to play a key role in driving project growth and enhancing our digital presence.

The ideal candidate will have exceptional learning ability, adaptability, attention to detail, and outstanding communication skills.

This is an exciting opportunity for individuals passionate about the web3 industry who thrive in fast-paced environments.

Below are some of the key responsibilities:

  • Strategy Development and Execution: Develop and implement comprehensive marketing strategies covering B2C/B2B business development, partnerships, marketing, and community engagement to ensure multi-dimensional brand growth.
  • Market Analysis and Opportunity Identification: Conduct in-depth analysis of market trends, our ecosystem, and competitor insights; formulate targeted growth strategies and uncover potential growth opportunities through qualitative and quantitative data.
  • Data-Driven Growth Strategies: Design and execute data-driven growth strategies to optimize user acquisition, retention, and engagement continuously.
  • Project Management: Oversee growth projects end-to-end, ensuring delivery of materials, issue resolution, conflict coordination, and efficient cross-team communication.
  • Industry Awareness: Stay updated on trends in cryptocurrency and the metaverse to adjust growth strategies accordingly.
  • Team Leadership and Collaboration: Manage the operations team, oversee functional design, implement assessment mechanisms, and maintain close collaboration with R&D and marketing teams.

For consideration, you should possess:

  • A minimum of 5 years of experience in DeFi, blockchain, consulting, market research, or project management.
  • Proven work experience in the cryptocurrency sector.
  • Proficient in at least one comprehensive Web2/Web3 user growth methodology and capable of designing and implementing growth strategies effectively.
  • Experience in B2C product operations, preferably leading growth efforts for Vault (B2C), DeFi, or Bridge products.
  • Experience in driving growth for Memecoin projects is a plus.
  • Proficient in database operations and using data to design and optimize growth strategies.
  • Strong leadership and communication abilities, with a proven track record of delivering results in a fast-paced startup environment.
  • Ability to excel in uncertain and rapidly changing environments and adjust strategies flexibly to tackle challenges.

Estimated salary range for this position is $120,000 - $180,000 per year, depending on qualifications and experience. Please note that we offer competitive compensation packages to attract top talent.

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