Marketing Strategy Analyst

7 days ago


Hong Kong, Central and Western District, Hong Kong SAR China HSBC Full time

Driving Business Growth Through Customer Insights

We are seeking a seasoned Marketing Manager, Insights Consulting to join our team. In this role, you will be responsible for driving business growth through customer insights that inform market dynamics and drive future growth opportunities.

Key Responsibilities

  • Be the Voice of Customer and inform market dynamics impact on current and future growth opportunity in total market and across customer segments through innovative approach and compelling storytelling.
  • Lead the integration of external research findings, internal customer data, desk research with analytical methodology to enable customer-centric decision making.
  • Support AOP by proactively connecting with stakeholders to understand business needs, leading right-size customer research learning plan development, research execution, insights delivery with in-depth analysis and presentation to deduce meaningful and actionable insights.
  • Identify brand growth opportunity and reveal customer and competitor intelligence by managing and exploiting brand performance trackers and customer insight programs.
  • Partner with Group and Regional Insights team to develop and pioneer cross-region customer programs.
  • Manage external and regional agency relationship to ensure quality insight delivery, and support vendor management within the Insights Consulting team.


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