Growth Director
16 hours ago
Talent Lead | Employer Branding | Recruitment Marketing | Strategic Hiring Responsibilities Develop and execute growth strategies to drive user acquisition, activation, engagement, and retention for Alipay+ wealth management products in Hong Kong. Design and optimize end‑to‑end digital funnels for wealth‑related journeys, including onboarding, KYC, portfolio setup, recurring investment, and product cross‑sell. Partner with product, risk, compliance, and design teams to ensure all growth initiatives align with business goals, regulatory requirements, and user experience standards. Identify and prioritize new opportunities for digital wealth product innovation, leveraging deep knowledge of Hong Kong wealth platforms (e.g., robo‑advisory, fund platforms, brokerage apps, MPF/ORSO‑linked offerings). Conduct in‑depth analysis of user behavior, market dynamics, and competitive intelligence to guide roadmap and growth strategy. Build and manage channel strategies across owned, paid, and partnership channels, ensuring compliance with wealth management marketing rules. Establish and track KPIs for user growth and product performance, producing insights to inform strategic decisions. Requirements Bachelor's degree in business, finance, marketing, data analytics, or related field; advanced degree is a plus. 8+ years of experience in growth, product management, digital wealth management, or fintech within Hong Kong; strong understanding of HK SFC regulations, wealth product categories, and digital advisory processes. Deep familiarity with digital wealth management platforms in Hong Kong, including user journeys, onboarding processes, product shelves, portfolio tools, and compliance considerations. Proven experience designing and optimizing data‑driven growth funnels for investment or wealth products. Demonstrated ability to collaborate across product, marketing, compliance, and engineering teams in a matrix environment. Excellent communication and stakeholder‑management skills. Passion for fintech innovation and strong awareness of wealth‑tech trends, competitive products, and emerging digital investment behaviors in Hong Kong. Seniority level Director Employment type Full-time Job function Marketing, Business Development, and General Business #J-18808-Ljbffr
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