Director - MarTech Solution (Adobe, Customer Data)

1 day ago


Hong Kong Island, Hong Kong SAR China Robert Walters (HK) Ltd Full time

My client is seeking an experienced leader to manage cross-functional teams to implement and optimize MarTech platforms, including Customer Data Platforms (CDPs), with a focus on Adobe and Salesforce stacks. This position supports global, regional, and local digital efforts to enhance customer engagement and personalization. Responsibilities: Develop and execute the MarTech roadmap, including Adobe Experience Platform (AEP) and CDP implementation. Lead end-to-end real-time CDP implementations across multiple markets. Oversee audience segmentation, journey setup, and activation across marketing channels. Enable sales and marketing capabilities through data-driven insights and personalization. Advocate for MarTech adoption by training stakeholders and fostering innovation. Collaborate with data architects, technology teams, and vendors to build integrations and proof-of-concepts. Partner with campaign execution teams to enhance measurement and reporting capabilities. Align MarTech platform implementation with business objectives and data strategies. Requirements Expertise in cloud-based platforms (AWS, Azure, Google Cloud) and CDPs (Adobe Experience Platform or similar). Strong knowledge of Adobe tools (Target, Audience Manager, Analytics, Journey Optimizer). Ability to translate business needs into technical solutions. Leadership experience in building CoE teams and working in matrixed organizations. Excellent communication, problem-solving skills, and passion for data-driven marketing. 8+ years of experience in technical data management or MarTech solutions. Proven track record in leading enterprise application implementations. Experience working with Asia markets in finance, banking, or insurance sectors. Bachelor's degree in business, information systems, or related fields. Unlock job insights AI Job match analysis Salary match Number of applicants Senior Business Manager / Business Director #J-18808-Ljbffr



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