Senior Associate or Associate Director, APAC Marketing

Requisition ID: 47329

Business Unit: Fitch Group

Category: Marketing & Communications

Location: Central, HK

At Fitch, we have an open culture where employees are able to exchange ideas and perspectives, throughout the organization, irrespective of their seniority. Your voice will be heard allowing you to have a real impact. We embrace diversity and appreciate authenticity, encouraging an environment where employees can be their true selves. Our inclusive and progressive approach helps us to keep a balanced perspective. Fitch is also committed to supporting its employees by advancing conversations around diversity, equity, and inclusion. Fitch’s Employee Resource Groups (ERGs) have been established by employees who have joined together as a workplace community based on similar backgrounds or life experiences. Fitch’s ERGs are available to connect employees with others within the organization to offer professional and personal support.

Fitch Ratings is a leading provider of credit ratings, commentary, and research. Dedicated to providing value beyond the rating through independent and prospective credit opinions, Fitch Ratings offers global perspectives shaped by strong local market experience and credit market expertise. The additional context, perspective, and insights we provide have helped fund a century of growth and enables you to make important credit judgments with confidence.

Fitch Ratings is currently seeking an APAC Marketing Specialist (at Senior Associate or Associate Director grade) to join our team. This role can be based in either the Hong Kong or Singapore office. This role will be part of Fitch Ratings’ global Marketing organization, which is responsible for planning and executing fully integrated marketing strategies to create brand differentiation and support Fitch Ratings’ global businesses.

The Marketing team collaborates closely with stakeholders to understand their business objectives, enabling the planning and execution of effective go-to-market programs with the appropriate marketing mix. The team covers a wide range of marketing disciplines, including content and product marketing, marketing analytics, event strategy, advertising and branding, as well as marketing operations.

What We Offer:

• Regional and Global Exposure: This role provides the opportunity to work within a global organization, offering significant exposure to regional markets and enhancing your international experience.
• Collaborative and Inclusive Environment: Work closely with diverse and talented teams, including business partners, regional marketers, and global marketing teams, fostering a collaborative and inclusive work culture.
• Comprehensive Marketing Experience: Gain wide-ranging exposure to various marketing disciplines, including content and product marketing, marketing analytics, event strategy, and more, promoting robust professional development.
• Impactful Role: Play a pivotal role in developing and executing marketing initiatives that directly support business development and enhance brand visibility in the strategic APAC region, making a tangible impact on the company's growth.

We’ll Count on You To:

• Work with regional marketers to provide marketing expertise for Fitch Ratings’ APAC Business Relationship Management (BRM) group, consulting with business partners and advising key stakeholders on an optimal communications and marketing mix.
• Support BRM by coordinating marketing programs and underlying tactics, including email campaigns, content development, events, and advertising. Coordinate with the global events team, email campaigns team, and internal Graphics & Design team to execute strategies and develop deliverables.
• Partner with Fitch analytical specialists in the region to effectively position key thought leadership and intellectual capital, ensuring the business fully maximizes our premium research content for business development purposes. Additionally, amplify key intellectual capital to raise brand visibility in strategic markets, coordinating with Fitch Group marketing resources (digital media, CRM, multi-media, press, etc.).
• Analyze the results of marketing campaigns by collecting data and deriving insights to help our business partners make more informed decisions.

What You Need to Have:

• Bachelor’s degree in marketing, communications, or a similar field.
• Minimum of 5 years of marketing experience within financial services, preferably B2B; relevant experience in ratings/fixed income market is an advantage. Candidates with less experience will be considered for a Senior Associate role.
• Strong command of spoken and written English.
• Proven experience with digital marketing, including digital advertising, account-based marketing, social media (Twitter, LinkedIn, Facebook, Weibo, WeChat, etc.), content marketing, and website SEO/SEM.
• Regional market experience and understanding of business culture and mindset in the region is essential.
• Proven ability to work with various parties and demonstrate strong interpersonal skills, as the role will be liaising with stakeholders and team members internally and vendors externally.
• Proficiency in MS Office, Marketo, and Salesforce; experience with Jira, Hootsuite, Power BI and ChatGPT, Content Management Systems is preferred.

What Would Make You Stand Out:

• Experience working in a global organization.
• Significant experience with project management, including planning, organizing, and executing simultaneous projects and activities (i.e., you can prioritize high-impact activities while keeping complicated smaller projects moving forward).
• Innovative and proactive in identifying new commercial opportunities and marketing strategies on behalf of the business, including new sponsorships, events, and content syndication channels in Asia-Pacific.
• Prior experience with marketing analytics concepts and data-driven marketing is highly desired.
• An energetic self-starter and team player who is capable and articulate, with good interpersonal skills.

Fitch Group is a global leader in financial information services with operations in more than 30 countries. Wholly owned by the Hearst Corporation, we are comprised of three main businesses: Fitch Ratings | Fitch Solutions | Fitch Learning.

Fitch is committed to providing global securities markets with objective, timely, independent and forward-looking credit opinions. To protect Fitch’s credibility and reputation, our employees must take every precaution to avoid conflicts of interests or any appearance of a conflict of interest. Should you be successful in the recruitment process at Fitch Ratings you will be asked to declare any securities holdings and other potential conflicts prior to commencing employment. If you, or your immediate family, have any holdings that may conflict with your work responsibilities, you may be asked to divest yourself of them before beginning work.

Fitch is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender expression, gender identity or any other characteristic protected by law.