Marketing & Growth Manager

International Marketing Planning Manager As Hong Kong One-stop Green Lifestyle Reward Platform, Carbon Wallet is an MTR-backed social innovation venture aspiring to incentivize public to adopt a low-carbon lifestyle and act on climate change. We are all about driving sustainable consumption in Hong Kong Through the App, Carbon Wallet empowers the public to record their green actions, track their carbon emissions saved and reward their low-carbon lifestyle. Users can also find recycling points, vegetarian restaurants and water filling stations at their fingertips. Carbon Wallet is committed to co-creating a green ecosystem in Hong Kong in collaboration with green groups, social enterprises and sustainable businesses. Let’s Make Green Lifestyle Fun Key Responsibilities Lead, plan and oversee end-to-end marketing and branding campaigns to achieve user acquisition and retention targets; Create creative content across communications channels and key touchpoints online and offline to drive brand awareness and user engagement; Formulate B2B market growth strategies and new brand partnership initiatives to support partner lead generation and conversion; Recommend, develop and monitor ASO strategies to generate leads and optimize acquisition performance of campaigns; Leverage data analytics to develop understanding of users for segmentation and deliver targeted communications across channels such as in-App campaign, push messages, EDM etc.; Collect and analyze marketing performance data to facilitate informed business decisions and shape future go-to-market strategies; Collaborate with cross functional internal teams such as Product, Business Development & Partnerships and Operations to deliver user communications and meet marketing needs of our partners; Plan and control marketing budget including rolling ad spend, campaign costs, fees for marketing tools and contracts with designers/agencies to ensure effective use of resources; Develop and maintain corporate collaterals in accordance with branding guideline such as videos, key visuals and advertisement; Apart from Carbon Wallet, this role will also be assigned to support MTR Mobile (including the MTR Points Scheme inside), the MTR's Corporate flagship app, for similar scope of key responsibilities. Preferred Qualifications Bachelor’s Degree or equivalent; Passion in sustainability: solid understanding of industry trends and local intricacies to building a leading green lifestyle platform in Hong Kong; 6+ years of marketing and growth hacking experience in startup or mobile App company / loyalty business / sustainability business is preferable; Strong market acumen in sustainability and digital marketing field; understanding of market competitors and latest dynamics is a plus; Experience in social media page management and media placement is a plus; Self-driven and objective-oriented to drive and meet growth KPIs; Familiarity with marketing tools such as CRM management, email marketing, website analytics and optimization tools is a plus; Proactive, result-oriented and self-driven fast learner with entrepreneurial spirit; Excellent team player with empathy, humility and attention to details; Aspiring change agent: passion in driving behavioural changes and empowering public to act on climate change What you will get A competitive remuneration package; An awesome team of young, fun, passionate and versatile colleagues who value excellence, empathy, proactiveness and humility; (A lot of) Ownership of your work and making impact in Hong Kong; An opportunity to build a green ecosystem in Hong Kong, connecting sustainable businesses with consumers; A company that takes sustainability seriously and craves for creating social values and driving changes Applications If you are interested in this position, please email your CV together with your current and expected monthly salary via “Apply Now” on or before 4 December 2025. Feel free to reach out to us if you have further enquiries All information provided by applicants will be treated in strict confidence and used for recruitment purpose only. All personal data of unsuccessful applicants will be retained for 12 months for future recruitment purpose and will then be destroyed. #J-18808-Ljbffr