Data Scientist

3 days ago

hong kong, Hong Kong SAR China Klook Full time

Join to apply for the Data Scientist (Marketing Data Science) role at Klook . Get AI-powered advice on this job and more exclusive features. About Klook We are Asia’s leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences. Founded in 2014 by three travelers, Klook inspires and enables moments of joy for travelers with over half a million curated experiences across 2,700 destinations. Our international community includes over 1,800 employees in 30+ locations, guided daily by our 6 core values: Customer First, Push Boundaries, Critical Thinking, Build for Scale, Less is More, Win as One. We never settle and strive to achieve greater heights in the dynamic travel era. If you share our belief in the wonders of travel, consider joining us. What You'll Do Develop and implement advanced marketing measurement models, including Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA), to evaluate and improve ROI across channels (search, social, display, etc.). Analyze campaign performance using data from Google Analytics, Meta Ads (Facebook/Instagram), and other sources to provide insights on channel effectiveness and customer behavior. Apply view-through attribution modeling for display and social campaigns to credit conversions from ad views (not just clicks). Design and execute experiments (e.g., A/B tests) to measure campaign lift and optimize marketing spend. Collaborate with cross-functional teams (Marketing, Data, Product) to translate findings into strategic recommendations and actionable plans. Communicate insights and reports to stakeholders to guide data-driven decision-making for marketing and budgeting. What You'll Need Education & Experience: Bachelor’s degree or higher in Statistics, Data Science, Marketing, or related field. Minimum 5 years of relevant experience in marketing analytics or data science. Technical Skills: Proficiency in Python, R, and SQL for data analysis and model development. Hands-on experience with Google Analytics and Meta Ads platforms. Domain Expertise: Demonstrated expertise in MMM, MTA, or view-through contribution modeling to assess marketing performance. Familiarity with digital advertising metrics and attribution models. Analytical & Communication: Strong statistical analysis skills and the ability to derive clear insights from complex data. Excellent communication skills to present findings to both technical and non-technical stakeholders. Teamwork: Ability to work in an in-office, cross-functional team environment. Self-motivated with strong problem-solving skills and attention to detail. Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds and are dedicated to creating a welcoming and supportive culture where everyone belongs. Note: Klook does not accept unsolicited resumes from agencies. Any submission must follow our internal processes and agreements. #J-18808-Ljbffr

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