Insights by Kantar | Associate Account Director
1 day ago
As an Associate Account Director (Business Development) at Kantar Insights, you will have the opportunity to make a significant impact on our organization's growth and success.
This role involves a focus on new business development and research.
Business Development
- Secure new client logos by selling Kantar Insights' offerings within designated industries in Hong Kong and the Greater Bay area.
- Identify prospect lists and build customized approaches to engage potential clients proactively.
- Conduct relevant conversations with prospects, focusing on identifying business opportunities and risks from the clients' perspective.
- Work with marketing and other departments to prepare pre-sales materials.
- Provide professional advice to prospects in need of data collection or related market research services.
- Negotiate project and contract terms and successfully close deals.
- Serve as a "Brand Partner" to clients throughout the sales cycle, delivering flawless customer service.
Research Responsibilities
- Translate insights into engaging stories with clear and concise implications that will help clients make better marketing decisions.
- Lead and collaborate with the research team to understand the latest market trends and insights.
- Use research data to strengthen sales pitches and assist in client consultations.
- Ensure that client needs are met through accurate and comprehensive research findings.
- Stay informed about industry developments to identify potential research opportunities that align with client objectives.
Job Requirements
- Proven B2B business development experience, ideally in market research, with a proven track record of successes.
- Demonstrated ability to proactively sell, negotiate, convert, and close large business deals.
- Outstanding persuasive selling skills in meetings, pitching, and proposal writing.
- Proficiency in both English and Mandarin (Cantonese proficiency would be a plus).
Director
Employment TypeFull-time
Job FunctionBusiness Development and Research
IndustriesMarket Research
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