Head of Global Propositions and Cards Marketing

2 days ago

Hong Kong Island, Hong Kong SAR China HSBC Full time

We are currently seeking a high calibre professional to join our team as Head of Global Propositions and Cards Marketing . The Head of Global Propositions Marketing will drive the global marketing strategy and centralised activity for our retail segments, specifically Affluent, Higher‑tier Affluent, and Emerging Affluent. The position holder will oversee the marketing for the Affluent proposition and lead new proposition launches. This position requires close collaboration with the Group Propositions business teams to ensure marketing aligns with business goals—focusing on new customer acquisition and deepening relationships through targeted programmes. In this role you will: Create and sustain global marketing plans with both near‑term and long‑term strategic vision. Define and execute centralised campaigns and platforms with agency partners. Lead regular engagement and exchange sessions with key markets, offering strategic and creative guidance. Champion the voice of the customer in internal stakeholder meetings. Contribute to Global business meetings, Steercos, and Opcos. Align budgets with business priorities and build cases for investment alongside the Performance Marketing team. Conduct systematic reviews of agency partners to optimise resourcing. Ensure alignment with global brand guidelines, acting as the bridge between in‑market teams and Global Brand. To be successful you will need: 15+ years of marketing, creative/design agency or communications experience. Strategic thinker with a strong background in campaign management/creative execution. Sharp eye for detail and design (important with affluent audience). Natural collaborator – needs to be comfortable working with many stakeholders across the world; needs to be able to represent marketing point of view with more senior business stakeholders. Ability to synthesize information and simplify communications and processes. Strong presentation and interpersonal skills. Proactive problem‑solver with strong project management skills. Strong prioritization and organisational skills with the ability to work under pressure, in a fast‑paced high‑volume environment. Opening up a world of opportunity HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website. Issued by The Hongkong and Shanghai Banking Corporation Limited. #J-18808-Ljbffr

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