Director, Health Proposition Strategy

Overview Director, Health Proposition Strategy & Development role at AIA Hong Kong and Macau. Lead a team of Health value-added services (VAS) managers to drive end-to-end creation and execution of differentiated health propositions, value-added services, and ecosystem solutions. This role supports meeting the evolving needs of diverse customer segments and achieving company KPIs through strategic partnership development, services and ecosystem design, effective channel engagement, and promotional initiatives. Roles And Responsibilities Strategy Formulation and Transformation: Develop and lead a holistic Health Proposition strategy, integrating market insights, customer needs, channel feedback, and strategic priorities. Drive continuous innovation and enhancement of customer-led integrated propositions, including products, ecosystem services, and planning tools. Champion transformation initiatives aligned with the company’s health vision and long-term strategic goals. Formulate business cases, covering business model, cost model, customer engagement plan and obtain the relevant clearances. Partnership Sourcing, Negotiation, Onboarding, and Management: Identify and evaluate strategic partnership opportunities in healthcare and wellness to support sustainable business growth; lead negotiations and onboarding processes with external partners; manage ongoing partner relationships to ensure service quality, innovation, and mutual value creation. Proposition Development and Ecosystem Integration: Build customer-centric value-added services in collaboration with healthcare and wellness partners; design propositions that drive steerage and claims savings; collaborate with Health Digital and Wellness Centre teams to integrate digital solutions with offline services. Integrated Healthcare Strategy (IHS) Execution: Lead the team to support the execution of Pillar 1A of the Integrated Healthcare Strategy (Health Products and Services), ensuring delivery against defined KPIs; collaborate with internal departments, Group Office, and external partners to implement initiatives that meet strategic objectives. Promotional Strategy and Stakeholder Engagement: Position health propositions as a key sales enabler and differentiator for health products; partner with Business Development and Training teams to build awareness among channels; develop promotional strategies and tools to raise awareness among customers, driving uptake and engagement; collaborate with Marketing to strengthen the company’s health market position and lead thought leadership in health and wellness; foster strong relationships with internal and external stakeholders to support proposition success. Market Intelligence and Innovation: Stay abreast of emerging trends, technologies, and practices in health and wellness; conduct market research and analysis to inform proposition enhancements and ecosystem development; recommend innovative solutions to elevate Health & Wellness offerings. Team Leadership: Lead and develop a team of VAS Managers, providing coaching, performance management, and building a high-performing, collaborative environment; develop governance frameworks and streamlined work processes; build strong cross-functional relationships to facilitate daily operations. Governance and Compliance: Ensure all initiatives and partnerships adhere to internal compliance standards and external regulatory requirements; maintain robust governance practices across proposition development and partner management. Ad Hoc Projects: Provide strategic and operational support to Head of Health Proposition for strategic projects and initiatives. Minimum Job Requirements Degree in Insurance, Business, Actuarial or Healthcare 12+ years of insurance and healthcare industry experience Proficient knowledge of insurance products, healthcare and wellness services and ecosystem in Hong Kong. Knowledge of Mainland China and cross-border services is a plus Proven experience in health proposition development, strategic planning, and partnership management Track record of ideation and launch of healthcare services and ecosystem Resourceful in healthcare partners and provider network in Hong Kong and China Strategic thinker with a customer-centric mindset and a passion for innovation Strong leadership capabilities with experience influencing cross-functional teams and developing a high-performance team Excellent presentation skills; able to analyze and articulate data, customer insights, and research clearly in oral and written format Excellent stakeholder management and communication skills Capable of operating in a fast-paced environment, with ability to manage multiple priorities Agile mindset to adapt to changing macroeconomic settings and customer behaviors Collaborative and able to build internal and external relationships Proven project management experience on complex projects Excellent communication skills in English and Chinese (Cantonese and Mandarin) Others You may be required to obtain relevant licenses if your job involves regulated activities Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives. #J-18808-Ljbffr