Director - Health Proposition Strategy & Development

3 days ago


Hong Kong Island, Hong Kong SAR China The Meliora Group Limited Full time

Lead a team of Health value-added services (VAS) managers to drive the end-to-end creation and execution of differentiated health propositions, value-added services, and ecosystem solutions. Responsibilities Develop and lead a holistic Health Proposition strategy, integrating market insights, customer needs, channel feedback, and strategic priorities. Drive continuous innovation and enhancement of customer-led integrated propositions, including products, ecosystem services, and planning tools. Champion transformation initiatives aligned with the company’s health vision and long-term strategic goals. Formulate business cases, covering business model, cost model, customer engagement plan and obtain the relevant clearances. Partnership Management & Promotional Strategy Identify and evaluate strategic partnership opportunities in healthcare and wellness to support sustainable business growth. Lead negotiations and onboarding processes with external partners, ensuring alignment with business objectives and customer value. Develop promotional strategies and tools to raise awareness among customers, driving uptake and engagement. Proposition Development and Ecosystem Integration Build customer-centric value-added services in collaboration with healthcare and wellness partners. Design propositions that drive steerage and claims savings, working closely with internal stakeholders and external providers. Qualifications Relevant industry experience with 15+ years of insurance and healthcare experience. Proficient knowledge of insurance products, healthcare and wellness services, and ecosystem in Hong Kong. Knowledge in Mainland China and cross-border services is a plus. Proven experience in health proposition development, strategic planning, and partnership management. Track record of ideation and launch of healthcare services and ecosystem is ideal. Excellent communication skills, proficient in English, Chinese (Cantonese and Mandarin) is a must. #J-18808-Ljbffr



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