Marketing and Digital Manager

1 day ago

Hong Kong Island, Hong Kong SAR China Magic Search Limited Full time

Marketing and Digital Manager (Luxury watch and Jewelry brand) A prestigious luxury brand is seeking a passionate and results‑driven Marketing and Digital Media Manager to strengthen brand awareness, enhance customer engagement, and support market expansion through strategic marketing and innovative digital initiatives. Reporting to the Marketing and Communications Director. Key Responsibilities Marketing Strategy: Develop and execute comprehensive marketing plans across direct retail, travel retail, and wholesale channels. Partnership Development: Identify and collaborate with external partners to drive client acquisition and engagement across various spending tiers. Event Management: Conceptualize and manage events aimed at strengthening brand presence, increasing store traffic, and enhancing customer experience. Digital Marketing: Implement data‑driven SEO and SEM initiatives to maximize online visibility and performance. Market Insights: Monitor trends, track competitor activities, and analyze consumer behavior to identify growth and optimization opportunities. Cross‑Functional Collaboration: Work closely with the Retail and CRM teams to align marketing approaches with sales strategies and client development goals. Budget Oversight: Manage marketing budgets efficiently, ensuring optimal resource utilization and measurable ROI. Candidate Profile Bachelor’s degree in Marketing, Business Administration, or a related discipline (Master’s degree is an advantage). At least 5 years of marketing experience, with 2–3 years in a managerial capacity, ideally in the luxury, fashion, or premium retail sectors. Strong knowledge of retail marketing principles and promotional planning. Excellent project management, organizational, and analytical skills. Exceptional communication and relationship management abilities. Proficient in Microsoft Office Suite; familiarity with CRM or trade marketing tools is an asset. A creative and strategic thinker with a passion for brand storytelling and luxury positioning. #J-18808-Ljbffr

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