Senior Manager, Marketing, Asia Pacific
6 days ago
1). Adapt and execute DKNY’s global brand strategy across APAC, ensuring alignment with local consumer preferences, cultural nuances, and digital ecosystem (IG, WeChat, WeiBo, Douyin, Xiaohongshu, etc.). 2). Serve as primary liaison between NYHQ and partners (licensees, distributors, agencies), ensuring brand consistency in the region. 1). Develop APAC marketing plans (digital, social, OOH, influencer) in partnership with NYHQ, with authority to approve local adaptations within global guidelines. 2). Lead China-specific digital/social strategies (WeChat Mini Programs, Douyin/KOL campaigns, Tmall activations). Work in partnership with NYHQ to approve and filter all social content, community management and influencer programming. 3). Approve local marketing proposals (e.g., social content, influencer partnerships) within global guidelines and budget. Local Insights 1). Conduct market analysis to tailor messaging for APAC; report on trends and competitor activities. Provide China consumer insights to NYHQ (e.g., trending styles, platform shifts) to inform global strategies. 2). Monitor and report on APAC marketing ROI, social metrics, and sales impact seasonally. Partner & Agency Management 1). Work closely with China licensees to approve marketing plans, events, and retail activations. Identify local collaboration opportunities (e.g., celebrity partnerships, festival campaigns). 2). Select and lead local creative agencies/influencers with approval from NYHQ. Stakeholder Alignment 1). Facilitate NYHQ-market alignment. 2). Coordinate consistent communication with NYHQ including attending relevant Marketing/PR and Social Media meetings and calls. 3). Travel to NY once or twice per year to have brand emersion meetings with the NYHQ team. Travel to key China cities and APAC markets as needed. Job Requirement 1. Bachelor's degree or higher in Marketing, Communications, Fashion, or a related design discipline. 2. 7+ years in marketing, with expertise in China digital platforms (WeChat, Douyin, Xiaohongshu) and e-commerce (Tmall, JD). Experience working with American brands a plus. 3. Fluent in Mandarin and English, strong negotiator with licensees/distributors, data-savvy (Aliyun/Weibo Analytics). 4. Proven ability to bridge global and local teams. Your application will include the following questions: How many years' experience do you have in digital marketing? Which of the following statements best describes your right to work in Hong Kong? What's your expected monthly basic salary? Do you have experience with Search Engine Optimisation (SEO)? How many years' experience do you have as a marketing manager? Which of the following languages are you fluent in? #J-18808-Ljbffr
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