Section Head, Electronic Banking, Promotion Team

2 weeks ago


Hong Kong Island, Hong Kong SAR China Chong Hing Bank Limited Full time

Section Head, Electronic Banking, Promotion Team Join to apply for the Section Head, Electronic Banking, Promotion Team role at Chong Hing Bank Limited . Founded in 1948, Chong Hing Bank is a well-established commercial bank in Hong Kong with a network of more than 40 branches and sub-branches. The Bank became a member of Yuexiu Group in 2014. In recent years, the Bank has been actively expanding its business in Hong Kong, Macau and Mainland China. To cope with the Bank's rapid growth, we are now inviting high calibre candidates to join us and develop successful careers. Responsibilities Responsible for Digital Banking annual objectives, marketing strategy and budget Formulate marketing plans and prepare marketing materials for self-initiated/joint promotion programs and new services rollout to grow the number of customers signed up for Internet Banking and Mobile Banking, increase e-banking transaction and digital banking income Conduct benchmarking and market analysis for e-channel services to strengthen service quality and market competitiveness and improve customer experiences; collect customer experience on digital banking services from internal staff and branches Analyze existing customers’ penetration of electronic banking usage and make recommendation for increment of new and existing customers’ penetration of electronic banking usage Manage e-channel (website/Intranet/Mobile Banking/Internet Banking/WeChat OA) and social media for promotion of brand, including banners, posts, content, etc. Coordinate project management, product development and system enhancement for marketing related projects Requirements University graduate in e-Commerce, Business Administration or related discipline Minimum 6 years’ relevant working experience in digital marketing and/or internet banking services development Excellent project management, interpersonal and communication skills Customer-oriented and equipped with market intelligence Good team player, self‑motivated with creative thinking mindset Fluent in spoken English and Cantonese, and high proficiency in written English and Chinese Sound knowledge in customer data analytic tools and mechanisms How to Apply Send a full resume with current & expected salary and date of availability to The HR Division, G.P.O. Box 2535, HK or click Apply Now. Please quote reference on your application. Information provided will be treated in strict confidence and only be used for recruitment purposes. Personal data of unsuccessful applications will be destroyed 24 months after the completion of the recruitment and selection exercise. The Mandatory Reference Checking (MRC) Scheme is a regulatory framework established by the Hong Kong Monetary Authority, which requires banks to check the conduct history of prospective employees for positions defined under the scheme. MRC will therefore be a part of our selection process if you apply for in‑scope positions. For details, refer to the “Frequently Asked Questions for In‑Scope Individuals” ( published by HKAB. Seniority Level Mid‑Senior level Employment Type Other Job Function Finance and Information Technology Banking #J-18808-Ljbffr



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