Section Head, Electronic Banking, Promotion Team

4 days ago


hong kong, Hong Kong SAR China Chong Hing Bank Ltd Full time

Section Head, Electronic Banking, Promotion Team Responsible for Digital Banking annual objectives, marketing strategy and budget. Formulate marketing plans and prepare marketing materials for self‑initiated/joint promotion programmes and new services roll‑out to grow the number of customers signed up Internet Banking and Mobile Banking, increase e‑banking transaction and digital banking income. Conduct benchmarking and market analysis for e‑channel services to strengthen their service quality and market competitiveness to improve customer experiences; collect customer experience on digital banking services from internal staff and branches. Analyze existing customers' penetration of Electronic Banking usage and make recommendation for increment of new and existing customers’ penetration of Electronic Banking usage. Manage e‑channel (website/Intranet/Mobile Banking/Internet Banking/Wechat OA) and social media for promotion of our Brand, including banners, posts, contents, etc. Coordinate Project Management, Product Development and System Enhancement for Marketing related projects. Requirements: University graduate in e‑Commerce, Business Administration or related discipline. Minimum 6 years’ relevant working experience in Digital Marketing and/or Internet Banking Services development. Excellent project management, interpersonal and communication skills. Customer‑oriented and equipped with market intelligence. Be a good team player and self‑motivated with creative thinking mindset. Sound knowledge in customer data analytic tools and mechanism. Other Information (Benefits): 5‑day week Discretionary bonus Birthday leave Marriage leave Extra maternity leave Extra paternity leave Examination leave Insurance plan Medical plan Family medical plan We offer competitive remuneration package and promising career opportunities to the successful candidates. Interested parties, please send full resume with current & expected salary and the date of availability to The HR Division, G.P.O. Box 2535, HK, or by clicking Apply Now. Please quote reference on your application. Information provided will be treated in strict confidence and only be used for recruitment purposes. Personal data of unsuccessful applications will be destroyed 24 months after the completion of the recruitment and selection exercise. The Mandatory Reference Checking (MRC) Scheme is a regulatory framework established by the Hong Kong Monetary Authority, which requires banks to check the conduct history of prospective employees for positions defined under the scheme. Therefore, MRC will be a part of our selection process if you apply for the in‑scope positions. For details, please refer to the “Frequently Asked Questions for In‑Scope Individuals” ( published by HKAB. Application Questions Your application will include the following questions: How many years’ experience do you have as a Head of Department? Which of the following statements best describes your right to work in Hong Kong? What’s your expected monthly basic salary? Founded in 1948, Chong Hing Bank is a well‑established commercial bank in Hong Kong with a network of more than 40 branches and sub‑branches. The Bank became a member of Yuenxiu Group, one of the largest state‑owned enterprises in Guangzhou, in 2014. In recent years, the Bank has been actively expanding its business in Hong Kong, Macau and Mainland China. To cope with the Bank’s rapid growth, we are now inviting high calibre candidates to join us and develop successful careers with us. #J-18808-Ljbffr



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