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HighLife Asia | Public Relations Director

2 weeks ago

hong kong, Hong Kong SAR China HighLife Asia Full time

HighLife Asia is a leading enterprise specializing in event management, concierge services, and entertainment solutions, catering to corporate and individual clientele in Asia and worldwide.

Based in Hong Kong, we elevate experiences with our premier event management, wedding services, concierge, and entertainment solutions. From corporate conferences to private celebrations, we manage every detail with precision. Our personalized concierge services meet all your event and lifestyle needs, offering exclusive products, services, renowned artists, live performances, and VIP privileges. Our mission is to deliver exceptional service and create unforgettable memories for our corporate and individual clients.

The Role

About the Role:

We are seeking an experienced and dynamic PR Manager to plan and lead our communications and coordinate with Public Relations / Media agency for a high-profile mega event in Hong Kong. This pivotal role requires a strategic thinker and effective communicator, fluent in English, Putonghua, and Cantonese, who can manage comprehensive PR activities and media arrangements.

Key Responsibilities:
  • PR Strategy Development: Formulate a robust PR strategy tailored for a Hong Kong mega event, including live press announcements and media coverage, in coordination with appointed PR agency.
  • Sponsorship: Develop and present a compelling sponsorship package.
  • Messaging: Craft and edit essential key messages to ensure consistency and effectiveness. Craft and edit press releases to match the communications calendar, in coordination with event leadership and PR agency. Prepare impactful messages and visuals for a continuous stream of social media output.
  • Media and Press Engagement: Conduct thorough research and prepare press materials. Engage and manage media relations and outreach. Ensure maximum event exposure.
  • Crisis Management: Implement issues troubleshooting method and crisis management strategies, ensuring quick and precise communication.
  • Content Creation and Dissemination: Provide key points for panel discussions, keynote speeches, and young leaders’ forums promptly in Traditional Chinese and English.
  • Summit Documentation: Lead a team to produce a detailed transcript of summit discussions in Traditional and Simplified Chinese and English. Collaborate with the Event Director to draft a white paper summarizing summit insights and recommendations.
  • Post-event Analysis: Partner with the Event Director to deliver a comprehensive post-event report, highlighting successes and areas for improvement.
Qualifications:
  • Proven experience in PR, media and stakeholders relations, as well as event coordination.
  • Exceptional trilingual communication skills in English, Putonghua, and Cantonese.
  • Strong leadership and organizational abilities.
  • Ability to work under pressure and within tight deadlines.
  • Experience in managing multicultural teams and international events is desirable.

This role provides a unique chance to oversee the coordination of a highly esteemed summit, working alongside a diverse and talented team. We invite qualified and passionate individuals in event management to apply and bring their expertise to create an outstanding event experience.

The initial contract is for 5 months, with a potential 2-month extension based on business requirements.

To apply for the job, send your cover letter, CV, and expected salary to

*Apply now* to step into this challenging and rewarding role where you will play a crucial part in shaping the communications of a prestigious event.

Ideal Profile
  • You have at least 5 years experience ideally in Event Marketing / Event Management, Public Relations within Professional Services industry.
  • You have working knowledge of public relations, conference management and sponsorship.
  • Experience within would be a strong advantage.
  • You are a strong networker & relationship builder.
  • You are highly goal driven and work well in fast-paced environments.
  • You possess strong analytical skills and are comfortable dealing with numerical data.
What's on Offer?
  • Work alongside & learn from best in class talent.
  • Fantastic work culture.
  • Opportunity to make a positive impact.
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