Analyst, Digital Marketing

AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 50 markets and serving 95 million customers worldwide. Our purpose is to act for human progress by protecting what matters. As one of the most diversified insurers in Hong Kong, we offer integrated solutions across Life, Health and General Insurance. We are the largest General Insurance provider and a major Health and Employee Benefits provider. Our aim is to not only be the insurer to provide comprehensive protection to our customers, but also a holistic partner to the individuals, businesses and community we serve. At the core of our service commitment is continuous product & service innovation and customer experience enrichment, which is achieved through actively listening to our customers' needs and leveraging and investing in technology and digital transformation. We embrace our responsibility to be a driving force against climate change and a force for good to create shared value for our community. We are proud to be the first to address the importance of mental health through different products and services and thought leading iconic research. Our overall Sustainability Strategy, with emphasis on climate strategy and biodiversity commitment, is developed based on TCFD recommendations. We are committed to integrating environmental, social and governance factors across our business and strive to contribute to a sustainable future through 3 distinct roles - as an investor, an insurer and an exemplary company. AXA is an equal opportunity employer. We are committed to promoting Diversity and Inclusion (D&I) by creating a work environment where all employees are treated with dignity, respect, and where individual differences are valued. We welcome and treasure diverse profiles to join our big family, and to build an inclusive culture together which allows everyone to maximise their personal potential. Our people strategies are designed to enhance employee well-being and professional growth, ultimately empowering them to excel within the company. Click here to learn more about our Benefits, Culture, & Career Development. Responsibilities Content Creation Develop engaging and impactful advertising content across digital platforms (social media, search, display, partnership, etc.) Develop compelling copy and assist in visual layout design for social media ads and programmatic display banners to enhance engagement and brand consistency. Craft creative briefs for visual & copy assets, working closely with designer and agencies to ensure campaign effectiveness and brand consistency. Collaborate with KOLs and third-party social platforms to co-create engaging content (including REELs and photo) that drives brand awareness and consumer consideration. Proactively evaluate content performance using analytics tools and continuously optimize based on insights. Campaign Execution Execute paid digital campaigns that align with business goals and audience needs. Collaborate with internal teams and external partners to ensure smooth execution and timely delivery of campaigns. Work closely with product, website, data, and creative teams to ensure alignment on marketing initiatives. Performance Monitoring & Reporting Track and report on campaign performance, including traffic, engagement, and conversion metrics. Provide actionable recommendations to improve content and campaign outcomes. Team & Administrative Support Assist the team with daily operations and ad-hoc tasks as needed. Assist in preparing presentation decks for campaign planning & reporting. Contribute ideas and support team brainstorming sessions to drive innovation. Qualifications Bachelor's Degree in Marketing, Digital Marketing, Communications, eCommerce, business, and/or related discipline will be an advantage. A content enthusiast who loves exploring how to engage and interact with consumers in creative and objective-driven ways. Strong writing skills in both Chinese/Cantonese and English - able to craft messages that resonate across cultures and platforms. Strong understanding of KOL in Hong Kong, including influencer and social media trends. Open-minded and eager to learn, with a growth mindset and curiosity about digital & financial trends. A collaborative team player who enjoys working with others and contributing to shared success. Ability to work collaboratively with cross-functional teams and manage multiple tasks simultaneously. Experience in finance/ insurance industry will be a definite plus. Experience in digital marketing, content creation, or paid and performance marketing is preferred, but passion matters most. Familiar with Google Analytics is a plus. #J-18808-Ljbffr