Regional Category Marketing Manager

13 hours ago


Hong Kong Island, Hong Kong SAR China Michael Page International (HK) Ltd Full time

Regional Category Marketing Manager - Premium Consumer Goods We are seeking a skilled Regional Category Manager to lead category planning and execution for a prominent company in the FMCG industry. This role requires strategic thinking and expertise in category management and GTM planning. Our client is a global leader in premium home appliances, renowned for innovation, quality, and a commitment to excellence. With a strong presence across Asia, they are dedicated to delivering exceptional products and experiences to customers worldwide. Description As Regional Category Marketing Manager, you will be responsible for developing and executing marketing strategies for assigned product categories across Asia markets (including Hong Kong, Japan, Korea, Singapore, Thailand, UAE, and India). Key responsibilities include: Aligning regional category strategies with global brand objectives. Defining product assortment, pricing, and promotional activities. Leading new product launches and phase-outs. Conducting market analysis and deriving actionable insights. Managing POS presentations and training initiatives. Collaborating with international teams and participating in global projects. Profile Bachelor's or Master's degree in Marketing, Business Administration, or related field. 5+ years of relevant experience in category management or product marketing. Proven track record in managing product launches and driving category growth. Strong analytical, project management, and leadership skills. Excellent communication and intercultural competence. Willingness to travel across Asia and internationally. Job Offer Opportunity to lead category marketing for a premium global brand across diverse markets. Competitive compensation and benefits, including health insurance and employee discounts. Career development and international exposure in a dynamic, collaborative environment. To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Grace Ngon . #J-18808-Ljbffr



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