Vice President, Brands Marketing

Shangri-La International Hotel Management Ltd. Headquartered in Hong Kong , we have over 100 hotels and resorts under four brands nested in key cities and beautiful beachfront locations globally. We are expanding rapidly with a strong development pipeline throughout Asia, the Middle East, Europe and Africa. Regarded as one of the worlds finest hotel ownership and management companies, Shangri-La is dedicated to delight guests around the world with legendary service, finely tuned from over 45 years of hospitality from the heart. We have an affinity with Asian travelers and we offer them a gateway to the rest of the world, positioning us a leading brand in luxury hospitality. As an enviable employer with industry leading levels of colleague engagement, our people are our priority. Our success is only made possible through the efforts and abilities of over 42,000 colleagues worldwide. In accordance with this belief, the focused investment we make in the learning and development of our colleagues is unparalleled in the global hospitality industry. From welcoming new colleagues to best‑class leadership development, you can be sure that potential is identified and nurtured throughout your career. As Vice President, Brands Marketing, you have the responsibility for creating innovative marketing strategies that will build the our brands for increased awareness, relevance and respect among customers. You will establish a clear brand position which will be crucial to the companys long term growth plan, leveraging your international vision and deep understanding of the markets we operate in. What you’ll be doing Work closely with Chairman & Group CEO and management team on corporate marketing strategies in building and developing the organization. Work closely with the Sales Division to develop marketing strategies to drive revenue. Develop segmentation, competitive analysis / market intelligence, prospecting, lead generation, product and market development, pricing, promotions, communications, budgets and strategic planning. Create and implement focused and measurable marketing strategies with a deep understanding of our markets, especially the identified growth regions. Focus on consumer engagement to create an emotional bond between the brand and consumer. Act as the strategic guardian for brand experience upgrade such as AEI projects or signature experience programming. Develop and execute a highly effective brand strategy, increasing brand awareness and brand positioning leveraging both traditional and new media in an optimized mix. Build a professional marketing and communications team to deliver the integrated marketing / go-to-market campaigns. Promote a data‑driven marketing approach and culture, with strong market analysis on pre‑and post‑event analysis to be presented to senior management. Ensure strict compliance across all properties of all brand executions with global guidelines, manage and monitor usage of brand with all channel partners. What we’re looking for Bachelors Degree in business / communications and MBA will be an advantage. 20+ years global marketing leadership experience, and China experience is crucial. Proven results in leading an international company to achieve market penetration, direct sales results and fiscal accountability in achieving those desired results. Deep understanding of traditional as well as innovative marketing strategies. Excellent written and verbal presentation skills combined with the confidence that comes with functional experience. Superior interpersonal skills reflecting leadership ability; the personality to inspire confidence and build teams and the flexibility to work in a dynamic environment. Strong dedication to purpose and a commitment to the highest standards of performance within time and budget constraints. Qualitative and quantitative analytical experience needed to build strategies, develop messages and manage through execution. Ability to take the initiative and make decisions to move projects forward and to judge existing campaigns by making strategic and creative recommendations based on the appropriate market relevance. Ability to travel as required. What we offer At Shangri-La, we are committed to providing our employees with rewarding and fulfilling work experience. In addition to a competitive salary, we offer a range of benefits including : Bonus incentive schemes Opportunities for career progression Comprehensive health and wellness programs A collaborative and supportive work environment that values work‑life balance #J-18808-Ljbffr