FastLaneRecruit | Data Analyst

4 days ago


kowloon, Hong Kong SAR China FastLaneRecruit Full time
Job brief

Join a leading advertising and marketing company specializing in data-driven advertising strategies and in-depth market analysis. We are dedicated to helping brands enhance their market competitiveness and improve advertising performance. As a Data Analyst, you will play a key role in driving innovation and optimizing campaign effectiveness in the digital advertising space.

Responsibilities
  • Data Collection and Analysis: Gather, organize, and analyze data from advertising platforms such as Google Ads, Facebook Ads, and Instagram to support decision-making.
  • Performance Evaluation: Perform data mining to evaluate advertising campaign performance, offer optimization recommendations, and improve ROI.
  • Reporting: Develop and maintain performance reports and analysis models, providing regular insights and updates to the team and clients.
  • Collaboration: Work closely with the advertising team to provide data-driven insights, optimize strategies, and enhance campaign effectiveness.
  • Market Research: Conduct market trend and competitor analysis to identify opportunities and improve advertising strategies.
  • Budget Optimization: Manage and optimize advertising budgets using data tracking to maximize campaign effectiveness.
  • Business Insights: Identify potential business opportunities and challenges during data analysis, providing actionable recommendations to management.
Requirements
  • Education: Bachelors degree or higher in Statistics, Mathematics, Computer Science, Marketing, or a related field.
  • Experience: At least 1 year of experience in data analysis, preferably in internet advertising, digital marketing, or the advertising industry.

Technical Skills:

  • Proficiency in Excel, Google Analytics, and Google Data Studio.
  • Experience with SQL, Python, or R is a plus.

Soft Skills:

  • Strong logical thinking and data analysis skills to extract actionable insights.
  • Excellent communication skills for presenting analysis results and recommendations to teams and clients.
  • Team-oriented with the ability to work collaboratively and handle high-pressure situations effectively.
  • Language Skills: Proficiency in English for handling English-language data reports and communicating with international clients.
Benefits & Perks
  • Competitive salary: HKD 26,000 - 38,000 per month, based on experience and qualifications.
  • Performance-based bonuses.
  • Comprehensive training programs and career development opportunities.
  • Dynamic work environment with a focus on career growth and work-life balance.
  • Flexible working hours and remote work options.
  • Prioritized health and well-being with a range of employee benefits.
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