Performance Marketing Specialist

Join the DigiSalad Family – Where Innovation Meets Excellence As DigiSalad continues an exciting growth phase, we’re seeking a Performance Marketing Specialist to supercharge our digital results. If you live and breathe paid media, data, and creative experimentation—and want to contribute to award-winning work in a collaborative, innovation-driven culture—this is for you. DigiSalad isn’t just our name—it reflects our diverse mix of digital solutions, from UX/UI to digital transformation. Our work is recognized across the region: iAB Digital Awards 2024 – Best Digital Campaign of the Year (Grand Prize), Best Use of Technology (Gold), Best Advocate of Social & Environmental Impact (Bronze) and Best Use of Omni channel Strategy (Merit) Agency of the Year 2023–2025 – 40+ Awards with Local Hero of the Year, Innovative Agency (Gold), CRM and Loyalty Agency of the Year (Gold), Brand & Design Consultancy (Gold), Production Agency of the Year (Gold), & Best Agency Culture (Bronze) Mob‑Ex Awards 2023 & 2024 – 10+ Awards Loyalty & Engagement Awards 2023–2025 – 25+ Awards Marketing Excellence Awards 2022 & 2023 – 2 Gold and 3 Silver Awards DigiZ Awards 2022–2024 – Best of the Show plus 18 Awards Are you ready to leap into a world of challenges and creativity? Are you equipped to join hands with supportive teammates to shatter the glass ceiling? We're calling out to the go-getters, the dreamers, the thinkers – Yes, you What You'll Do Plan, launch, and optimize full-funnel paid media across Google Ads (Search, Display, YouTube), Meta, LinkedIn a plus. Own performance strategy, audience architecture, remarketing, and lookalikes; manage budgets, pacing, and bids to achieve CPA/ROAS targets. Build robust tracking and measurement: GA4 event design, GTM implementation, pixel setup, Conversion API (CAPI), UTM governance, and data QA. Analyze performance and user behavior via GA4, Looker Studio dashboards, SEMrush/Similarweb; turn insights into clear, actionable recommendations. Drive continuous A/B testing of ad creatives, messaging, and landing pages; partner with Design and Copy to iterate and improve CVR. Lead CRO initiatives (e.g., heatmaps/session replay with Hotjar/Clarity), funnel diagnostics, and landing page optimization. Develop and maintain SEO/SEM best practices (account structure, keywords/negatives, extensions, feed quality via Google Merchant Center). Create concise performance reports and narratives for stakeholders; communicate weekly/monthly results and next-step plans. Support Business Development with audits, forecasting, and media plans; craft pitch materials, case studies, and performance projections. Contribute to DigiSalad’s brand channels as needed and support award submissions to keep our work in the spotlight. What You'll Bring 2+ years’ hands‑on experience in performance marketing within an agency or in‑house growth team; proven track record hitting CPA/ROAS/KPI targets. Proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), and Looker Studio; AppsFlyer/Adjust experience is a plus. Strong platform expertise: Google Ads, Meta Ads Manager; LinkedIn are advantages. Skilled in data analysis and experimentation; confident with A/B testing and interpreting statistical results. Experience with SEMrush, Similarweb, and keyword research tools. Solid Excel/Google Sheets; SQL is a plus. Strong communication and copy sense to brief/assess creatives; fluent in English, Cantonese, and Mandarin. Creative, curious, and highly accountable; thrives in fast‑paced, collaborative environments. More experience may be considered for Senior roles (leading projects and mentoring juniors). Digital agency background is highly regarded. Benefits We Offer Performance Bonus Medical Coverage Flexible Working Hours Free Snacks and Drink Wedding, Maternity and Paternity leaves Ready to Join? Click "apply now" to send us your cover letter (including your expected salary), resume with a photo, and a full portfolio that showcases your brilliance. Embark on a journey where your creativity is valued, and your potential is realized. Be one of the cool people at DigiSalad today Your Application Questions Which of the following statements best describes your right to work in Hong Kong? What's your expected monthly basic salary? How many years' experience do you have as a Performance Marketing Specialist? Which of the following languages are you fluent in? How many years' experience do you have in market research? Do you have experience with Search Engine Optimisation (SEO)? Do you have experience with Search Engine Marketing (SEM)? How many years' experience do you have as a Google Ads Specialist? #J-18808-Ljbffr