Senior Digital Marketing Executive

1 week ago

Hong Kong Island, Hong Kong SAR China Virtus Medical Group Limited Full time

Virtus Medical Group is a leading private healthcare provider in Hong Kong, offering a comprehensive range of multi-specialty medical services through its network of specialists, general practitioners, and allied health professionals. With a patient-first, multi-disciplinary approach, Virtus delivers integrated care across prevention, diagnosis, treatment, and rehabilitation. Kwai Hing, Kwai Tsing District, HK Key Responsibilities Develop and execute marketing campaigns across digital channels: social media, email, SEO/SEM, online advertising, and partnerships. Prepare marketing content, promotional materials, and social media calendars tailored to Hong Kong audiences. Coordinate with internal teams and external vendors for campaign execution and branding consistency. Manage CRM initiatives, customer journeys and remarketing campaigns. Website & Web Development Maintain and update company website (CMS/HTML/CSS). Develop landing pages, micro-sites, and web assets for campaigns. Ensure website UI/UX optimisation, SEO readiness, and mobile responsiveness. Troubleshoot technical issues and liaise with developers when needed. Content Creation & Brand Management Produce digital content: copywriting, visuals (basic design), and multimedia materials. Ensure consistent brand identity across all online and offline channels. Support photography, video shoots and creative development. Analytics & Reporting Monitor and analyse campaign performance using Google Analytics or similar tools. Prepare monthly marketing reports with actionable insights. Track competitor activities and market trends in Hong Kong. Events & Promotions Assist in planning and executing offline events, trade shows, and promotional campaigns. Work with partners, media, and KOLs/influencers for collaborative marketing. Requirements Bachelor’s Degree in Marketing, Digital Media, IT, Communications, or related fields. 3–6 years of experience in marketing; experience in Hong Kong market highly preferred. Solid knowledge of digital marketing tools and platforms (Google Ads, Meta Ads, SEO, EDM, CRM). Hands-on experience in web content management, basic development (HTML/CSS), or front-end website maintenance. Proficiency in MS Office and Adobe Creative Suite or Canva is an advantage. Strong communication and copywriting skills in English and Chinese (Cantonese required). Self-driven, detail-oriented, and able to manage multiple tasks under tight deadlines. Immediate availability preferred. Interested parties please send full resume with expected salary & available date to HR Department by clicking Apply Now . All applications will be treated in the strictest confidence. Data collected will be used for recruitment and other employment-related purposes only. #J-18808-Ljbffr

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