(Assistant) Marketing Officer
6 days ago
(Assistant) Marketing Officer - Pets (Welcome Fresh Graduates) Develop and execute innovative promotional campaigns, loyalty programs, and content strategies tailored to the pet market. Analyze key metrics such as GMV, customer engagement, and campaign performance to drive data-informed marketing initiatives specific to pets. Leverage strong data sense to interpret customer behavior, trends, and CRM data, delivering actionable insights for personalized marketing strategies. Curate visually appealing content for in-app displays, eDMs, and push notifications that effectively showcase pet products. Collaborate with sales, design, business intelligence, and IT teams to align marketing and CRM strategies with business objectives in the pet industry. Stay updated on pet industry trends, competitor activities, and customer data insights to inform merchandising and marketing strategies. Plan and implement creative, data-driven strategies to attract new customers and enhance retention through CRM tools and campaigns. Assist in executing projects that enhance brand presence, optimize customer journeys, and drive conversions within the pet sector. Proactively engage in data-related tasks, including CRM management, customer segmentation, and performance reporting, with a willingness to embrace data-driven approaches. Manage additional responsibilities as assigned, focusing on the pet landscape and data-driven outcomes. Who Is Our Right Fit Bachelor’s degree required, preferably in Marketing, Business Administration, Data Analytics, or a related field, with a strong interest in pets. Experience in pet marketing, eCommerce, CRM systems, or relevant startups is a plus. Having a pet would be an advantage. Familiarity with Tableau or data analysis tools is advantageous but not mandatory. Highly creative and organized, with strong analytical skills and a keen data sense for interpreting customer and market insights specific to the pet industry. Strong verbal and written communication abilities for effective collaboration, presentations, and reporting. Ability to thrive in a fast-paced environment with tight deadlines while managing multiple projects. Proactive in driving results, adaptable, and able to work collaboratively under pressure. Comfortable with data-related responsibilities, including CRM management and performance analysis, without reluctance. Fluent in both Chinese and English. #J-18808-Ljbffr
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