Marketing Asst. Manager/Officer for Brand Strategy

4 days ago

hong kong, Hong Kong SAR China Plotio Financial Group Limited Full time

Overview PLOTIO was established in 1983 and is a growing financial institution with a range of business including real estate, property management, bullion trade, and environmental services. We are expanding and inviting a high-calibre professional to join our team as a Marketing Officer for Brand Strategy & Programmes. This role offers the opportunity to shape the brand strategy of a global finance company while driving impactful PR and marketing initiatives. Responsibilities Brand Strategy & Management: Develop brand positioning and communication strategies tailored to a global financial institution. Ensure brand consistency across all communication channels, including digital platforms and physical events. Safeguard and enhance the brand’s reputation while adhering to industry regulations and compliance standards. Content Marketing: Draft press releases independently in both Chinese and English. Lead the creation of thought leadership materials—such as company news, press releases, and reports—to enhance brand exposure and awareness. Oversee and drive social media strategies to reinforce the brand's credibility and strengthen visibility within the financial sector. PR & Media Relations: Plan and execute media outreach campaigns, including press releases, interviews, and executive commentary. Establish and maintain strong relationships with global financial journalists and editors, with a focus on international media. Manage crisis communications, including developing and implementing contingency plans to protect the brand’s reputation. Events & Sponsorships: Organize and deliver high-profile events, such as industry forums, expos, and gala dinners, to enhance brand engagement. Identify, evaluate, and manage sponsorship opportunities to increase brand visibility within the financial services sector. Cross-functional Collaboration: Align brand messaging with investment and product teams to ensure consistency and strategic alignment. Manage external agencies and vendors to ensure timely, high-quality project delivery. Requirements 3+ years of brand management experience, with at least 1+ year in financial services (CFDs / FX experience is a plus). Established media relationships with a proven track record of successful PR campaigns in the finance industry. Exceptional writing skills in both English and Chinese (writing samples required). Strong knowledge of Hong Kong’s financial regulations and compliance requirements. Demonstrated ability to effectively present ideas and manage stakeholders across various levels. Fluency in English, Cantonese, and Mandarin. What We Offer Medical Scheme A fun and energetic working environment Being part of a young team striving for excellence Opportunities to participate in company events year-round Complimentary food and drinks in the workplace Work-life balance Bank holiday Life Insurance Performance Bonus Senior_level Mid-Senior level Employment type Full-time Job function Public Relations and Marketing Referrals increase your chances of interviewing at Plotio Financial Group Limited. #J-18808-Ljbffr

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