Head of Marketing and Communication

1 day ago


kowloon, Hong Kong SAR China IPS Group (Asia) Limited Full time

About the role My client is seeking an experienced and dynamic Head of Marketing and Communications to join the Hong Kong A Head of Marketing & Communications leads integrated strategies for brand growth, audience engagement (internal/external), and revenue, overseeing campaigns, digital presence, PR, and team management, aligning all efforts with business goals through strong stakeholder collaboration, budget control, and performance analytics. This role demands strategic thinking, creative flair, leadership, and deep understanding of market trends to drive brand visibility and achieve organizational objectives. Job Responsibilities Develop and execute overarching marketing, brand, and communications strategies that drive engagement, visibility, and revenue. Oversee the creation and delivery of integrated, innovative marketing campaigns across various channels (digital, social, PR). Lead, mentor, and manage internal marketing teams and external PR/marketing agencies. Ensure consistent brand messaging and identity across all platforms, acting as a brand guardian. Collaborate closely with senior leadership, sales, legal, and HR to align initiatives with business goals. Drive the use of digital platforms and new technologies to engage audiences and build brand influence. Manage marketing budgets, analyze performance metrics (ROI, leads, acquisition costs), and optimize campaigns for results. Manage media relations, craft compelling narratives, and handle crisis communications. Job Requirements Degree in Marketing, Communications, or a related field with minimum 12 years of experience in a senior marketing or communication role, preferably within financial services industry (Banking/ Insurance). Proven track record in developing and executing successful integrated marketing and communication strategies. Strong understanding of digital marketing, social media, and content creation. Excellent written and verbal communication skills, with the ability to tailor messages to different audiences. Demonstrated leadership skills and the ability to motivate and guide a team. Analytical mindset with the ability to interpret data and make data-driven decisions. Good command of both spoken and written English and Chinese. Application Questions Which of the following statements best describes your right to work in Hong Kong? What's your expected monthly basic salary? How many years' experience do you have as a Head of Marketing and Communications? How many years' experience do you have in digital marketing? #J-18808-Ljbffr


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