Senior Marketing Officer, Cultivation

Médecins Sans Frontières (MSF) is an international humanitarian organization that provides impartial medical care to people affected by conflict, epidemics, disasters, or exclusion from health care in over 70 countries. We welcome candidates who bring a wide variety of backgrounds and experiences to join us in working toward MSF’s common mission. Job Purpose To support the development and execution of donor cultivation and loyalty strategies that enhance donor lifespan, strengthen lifecycle engagement, and maximize donor value. This role applies data‑driven insights, segmentation, predictive modeling, and CRM tools to assist in designing and implementing targeted campaigns that drive donations and foster long‑term loyalty. By deepening donor relationships and optimizing engagement across multiple touchpoints, the position contributes to sustainable fundraising outcomes for MSFHK—marked by increased donor contributions and reduced attrition. Main Duties and Responsibilities Loyalty Development & Retention – Support the Marketing Manager in developing and executing donor care and loyalty strategies within approved budgets, targeting general and mid‑value donors. Plan programming, forecast finance, schedule activity, and set KPI to drive long‑term engagement and reduce attrition. Recommend segmentation models, messaging frameworks, and engagement tactics tailored to donor tiers and campaign types. Provide insights on emerging opportunities and risks by monitoring segment, campaign, and channel performance. Collaborate with data analysts to assess ROI and communication effectiveness, informing decisions that increase donation frequency and value. Track and analyse key loyalty metrics—such as donor retention, Lifetime Value (LTV), response rates, and cost per donor—to identify growth opportunities and enhance the overall donor experience. Assist in the design and implementation of upgrade campaigns that facilitate donor migration across segments (general to mid‑value, mid‑value to major donor). Contribute to the refinement of the Donor Experience Journey by applying response‑based insights to guide follow‑up actions, timing, and engagement pathways. Identify gaps, improve contactability, and enhance service quality to strengthen stewardship and reduce attrition. Support the execution of marketing automation initiatives by helping define workflows, criteria, and rules that standardize donor communications and engagement across multiple channels. Donor Insights & Segmentation Strategy – Analyse donor profiles and behavioural data to generate actionable insights that guide engagement strategies, campaign planning, and content development. Refine segmentation frameworks for various donor types (first‑time, recurring, mid‑value, lapsed) to ensure targeted and impactful outreach. Recommend tailored content, optimal communication channels, and contact frequency based on donor preferences and lifecycle stages. Support monitoring the personalization and inclusivity of donor journeys, ensuring consistent and meaningful engagement across segments. Identify and implement improvements to segmentation and campaign performance through continuous testing, data analysis, and strategic refinement. Project & Campaign Management – Develop and manage project timelines, ensuring campaigns are delivered on schedule and within approved budgets. Oversee third‑party service providers—including creative, telemarketing, printing, and lettershop agencies—to ensure services are executed according to plan and quality standards. Coordinate stakeholder approvals and clearances to support timely and compliant campaign rollout. Organize and facilitate donor cultivation and retention meetings as needed to support engagement strategies. Conduct regular performance reviews with service providers, and proactively explore new partners, channels, and technologies to optimise campaign effectiveness and channel performance. Donor Engagement Activities – Plan and execute donor engagement initiatives—including appreciation events, interactive campaigns, and personalised outreach—within approved budgets to foster meaningful relationships and strengthen donor connection. Tailor engagement plans to donor segments and preferences, enhancing loyalty and long‑term support. Assess the effectiveness of engagement activities through data and feedback, refining approaches to improve impact and donor experience. International & Cross‑departmental Working Group – Develop network and close contact with peer fundraisers in the MSF movement to learn and contribute loyalty development initiatives, in order to enhance fundraising approach and planning. Participate in MSF HK cross‑departmental working groups in relation to events, campaigns with fundraising and/or donor acquisition/cultivation objectives. The Ideal Candidate University graduate; 5+ years working experience in marketing with hands‑on experience in CRM marketing, donor/customer engagement and donor/customer lifecycle management. Proven ability to apply data‑driven insights and translate them into actionable strategies for segmentation, campaign optimisation, and donor journey refinement. Solid understanding of campaign performance metrics, including P&L analysis, ROI, and donor lifetime value (LTV). Strong project management skills, able to lead projects within budget and timeline with minimum supervision. Hands‑on experience in CRM and marketing automation with a strong analytical mindset and attention to detail. Committed to deliver objectives; results‑oriented. Excellent liaison, interpersonal, presentation and communication skills, able to work under pressure. Excellent proficiency in written English and Chinese. Able to work independently; also a good team player. Strong interest in the mission of MSF and a clear understanding of how strategic marketing contributes to donor loyalty and long‑term support. Experience in fundraising or donor communications within the NGO sector is a plus. How To Apply MSF Hong Kong will offer a remuneration package of 12 months basic salary benchmarked in INGO with no discretionary bonus. Interested parties, please send your letter of motivation, full resume, expected salary and date of earliest availability by e‑mail to . All information collected is solely for recruitment purpose and will be treated in strict confidence. Please read the “Personal Information Collection Statement” before providing any personal data to Médecins Sans Frontières (HK) Limited. #J-18808-Ljbffr