Digital Marketing Executive

As a core member of our growing marketing team, you will be responsible for planning and executing digital marketing strategies specifically for our sushi restaurant brand. Your work will directly shape our online presence, connect us with food lovers across the city, enhance our brand awareness, attract more diners to our locations , and make us stand out in a competitive market. What You’ll Do Strategy & Execution: Assist in planning and executing comprehensive digital marketing campaigns, covering Customer Relationship Management (CRM), Search Engine Optimization (SEO), and Social Media, all focused on promoting our brand and driving sales. Content Creation: Create compelling and engaging content that tells our brand story. This includes writing captivating social media posts, designing clean and eye‑catching visuals, and producing trendy short‑form videos (e.g., Instagram Reels/TikTok) that showcase our delicious sushi, unique dining experience, and promotions. Social Media Management: Manage our brand’s social media platforms (primarily Instagram and Facebook), interacting with followers and potential customers, and professionally handling inquiries to build an active and positive online community. Cross‑functional Collaboration: Work closely with internal teams, including restaurant managers, chefs, and the operations team, to understand new menu items, promotions, and operational needs, ensuring our marketing efforts are aligned and effective. Analysis & Optimization: Track and analyze marketing campaign performance data (e.g., website traffic, social media engagement, reach), and prepare simple reports to uncover insights and propose optimization strategies. Team Support: Provide administrative and ad‑hoc support to the marketing team to achieve collective goals and ensure smooth campaign execution. What We’re Looking For Experience: We warmly welcome fresh graduates to apply. Candidates with 1-2 years of experience in a digital marketing or social media role are also encouraged. Digital Acumen: A strong interest in and a foundational understanding of digital marketing concepts (CRM, SEO, Social Media), with a keen desire to grow and develop in this field. Communication Skills: Good written and verbal communication skills in both English and Chinese. Personal Attributes: A proactive, creative, and eager‑to‑learn individual. We are looking for a self‑starter who can work independently, manage time effectively, and handle multiple tasks in a dynamic environment. Passion for F&B: A genuine passion for food culture, especially for Japanese cuisine and sushi, and a love for exploring the city’s diverse restaurant scene. Bonus Points (Nice to Have) Experience with simple video shooting and editing using mobile apps (e.g., CapCut, InShot). Familiarity with basic design tools like Canva for creating social media graphics. Prior experience in content creation in any form, such as writing for blogs or personal social media accounts. What We Offer Deep Dive into a Beloved Brand: A unique opportunity to deeply engage with and grow a well‑known sushi brand from the inside. You’ll become an expert in Japanese dining marketing and be a key part of our growth story. Creative Freedom & Impact: We trust our team. You will have a high degree of autonomy to propose and execute your creative ideas. Your work will directly influence our brand’s direction and success. Comprehensive On‑the‑Job Training: We provide systematic guidance and training to help you quickly master practical, real‑world digital marketing skills, whether you’re starting from scratch or building on existing knowledge. A Vibrant Culture: A young, energetic, and supportive team environment that encourages you to voice new ideas, take initiative, and make a real impact. #J-18808-Ljbffr