Demand Generation Manager

Join to apply for the Demand Generation Manager role at Hill's Pet Nutrition Join to apply for the Demand Generation Manager role at Hill's Pet Nutrition Get AI-powered advice on this job and more exclusive features. No Relocation Assistance OfferedJob Number # - Hong Kong, Hong Kong, ChinaWho We AreColgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household nameJoin Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.Job Description:Managing financial and business performance metrics of Hill’s online brand store Developing and implementing comprehensive demand generation strategies and plans to drive lead acquisition and consumer conversion across all retail channels (online and offline inclusive) Working with Brand Team and Customer Development teams to align goals and ensure a cohesive brand message and enhance pet parent experience Creating and managing targeted consumer campaigns across retail channels riding on our retailer partner’s membership database, such as email, social media, etc Utilizing marketing platforms/ automation tools to streamline lead generation processes and personalize consumer interactions Play a strategic role in leading Digital Transformation internally and externally Principal Duties And Responsibilities%Task25%Hill’s Brand Store Planning and Profit & Loss (P&L) OwnershipAchieve brand store financial and business performance metrics Shape and implement a comprehensive e-commerce strategy to drive online sales growth for online brand store Maximize traffic and generate demand by continuously optimizing performance media including onsite search, CPAS, Performance Max, affiliate campaigns,etc. Digital 6P and Media management including planning, monitoring and tracking Work together with Hill’s eVendor to build consumer demand through in-depth knowledge of the market, brand, and consumers Work closely with HKTVMall buying and marketing team on Shopper Program Planning and Development Analyze daily sales data to identify areas for improvement in both business growth and customer experience Brand Store P&L management and ownership 25%Demand Generation Strategy and Planning across Retail Funnel riding on Retail Partners’ membership databaseCollaborate with Brand team and Customer Development team to enhance online and offline performance through comprehensive demand generation strategy and planning Understand shopper behaviors and identify shopper trends Drive deeper shopper engagement via shopper journey mapping and ensure trade touchpoints are optimized for maximum conversion Identify strategic marketing opportunities and lead shopper program design and execution for all channels to grow brand share Develop and implement strategies to drive traffic, increase sales, and expand distribution in retail channels Develop fact-based sell stories that enable the successful sell-in of shopper marketing programs to retail partners Leverage Retail Partners’ databases to drive new pet parent acquisition and brand switch with effective communication via retail partner’s digital and social Coordinate with Marketing and Professional Vet Affairs team for content creation Partner with external customers in Joint Business Planning (JBP) to develop membership programs that align with both customer objectives internal sales and brand team goals POSM planning and coordination 25%Lead strong planning, implementing and managing performance media focused on paid social and display to turn online and digital into a driven advantageGuide media and eVendor agencies to improve media efficiency by winning in the brilliant basics and continuous optimizationsIdentify commercial challenges and opportunities and activate relevant social plans to acquire new shoppersIdentify the right measurements for performance media to drive the eCommerce business growthTest and learn on creatives, audience setting, media objective to reach people outside the brands to grow purchase intent and conversions with an entrepreneurial mindset15%Campaign Performance Management and Data Driven AnalysisDrive shopper understanding via data analysis Promote data driven insights, identify growth opportunities, plan actions and make recommendations to cross functional teams Design and Monitor campaign performance tracking templates and executing A/B tests to optimize campaign performance and increase ROI Analyzing campaign outcomes and reporting on key metrics to stakeholders Analyze metrics to enhance performance, and make data-driven decisions to optimize business and operations Identify digital transformation opportunities and activate to implement digital tools to enhance getting insights 10%Shopper Insight, Market Intelligence, and Shopper Trend MonitoringBe the expert on your brand and its market environment by analyzing data, field visits, consumer immersions Competitive analysis to identify shopper marketing trends and opportunities for growth Based on data driven insights, identify growth opportunities, plan actions and make recommendations for demand generation 100Total Percent (not to exceed 100%)This is not an exhaustive list of duties or functions.Education/ Experience RequirementsBachelor’s Degree in Business Administration, Marketing and Management or related disciplines. Experience in Performance Marketing, Social Media Management and Shopper Marketing experience, preferably in Demand Generation roles Knows their way around the tools of marketing automation, social listening platforms, Google Analytics, and so on. Familiarity with the pet food business is highly preferred. Immediate availability is highly preferred. Experience being a pet parent Expected Areas Of SkillsFluent in Cantonese and English. Excel in HKTVMall eCommerce Management, Facebook Business Manager, Social Ads Digitally savvy and curious, understand the dynamics of eCommerce PC Knowledge in MS Excel, Word & PowerPoint and Chinese Processing Willingness to experiment Strong communication and interpersonal skills (internal, external, all levels) In-depth knowledge of metrics Ability to adapt strategies based on data Has a customer-centric mindset focused on solving prospect’s larger issues Experience leading cross-departmental initiatives. Ability to manage stressful situations effectively and maintain a positive attitude. Pursues win-win solutions with persistence, compromise, and respect Uses shopper and consumer insights to develop commercial recommendations that result in optimized consumption Works effectively across functions, channels, and categories to align priorities, solve problems, optimize resources, and drive effective execution Leadership CompetenciesConsumer/Shopper Focused Functional Competencies (Should match the Colgate Global Competencies)Cross-Organizational Collaboration Industry, Trade and Retailer Understanding and Insight Consumer and Shopper Insight Working Relationships (Key partnerships and reporting relationships)Does this position supervise: No Reporting to Customer Development Manager Finance team Marketing team Professional Veterinary Affairs team Hill’s Asia Regional and Global teams Customer Service & Logistics team Outside working relationships include retail partners/ agencies Our Commitment to Diversity, Equity & InclusionAchieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.Equal Opportunity EmployerColgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.site Seniority level Seniority level Not Applicable Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Manufacturing Referrals increase your chances of interviewing at Hill's Pet Nutrition by 2x Sign in to set job alerts for “Demand Generation Manager” roles. Marketing Manager, TH TWHKMO (Based in Taiwan or Hong Kong) Islands District, Hong Kong SAR 9 months ago Eastern District, Hong Kong SAR 5 days ago Sha Tin District, Hong Kong SAR 3 days ago Manager / Assistant Manager, Digital Marketing and Analysis Senior Brand Manager / Brand Manager, Brand Marketing Senior Manager, Brand Marketing and Management Senior Manager, DAP Regional Marketing, HOKA Regional Marketing and Account-Based Marketing Manager, Greater China Assistant Manager Marketing, A/CMI Services and Administration We’re unlocking community knowledge in a new way. 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