Visual Content Manager

Direct message the job poster from VISEO ASIA Develop and execute a regional visual content strategy that elevates brand storytelling across all digital touchpoints, ensuring alignment with global brand guidelines and local market nuances. Participate in Drive The Assortment seasonal meetings to understand hero product stories and begin shaping creative direction for upcoming seasons (8 months ahead). Lead end-to-end creative project management, developing seasonal content calendars and production plans that prioritize high-impact campaigns and market needs. Oversee product sample ordering and tracking during key buying sessions, ensuring timely availability of items needed for shoots and content creation. Consolidate regional and market-specific content needs—focusing on catalog visuals such as packshots, worn model imagery, animations, and performance content. Lead the full lifecycle of content production—from creative briefing to production, adaptation, and localization—ensuring delivery of best-in-class visual assets for eCommerce, social media, and digital marketing channels. Utilize production tools and DAM systems to organize, tag, and distribute assets, maintaining strong content governance and accessibility across markets. Drive casting direction and model selection that aligns with brand identity, regional aesthetics, and fitting standards. Supervise all studio and location shoots to ensure that the Asia regional look & feel is consistently captured. Collaborate closely with local teams to adapt global creative concepts into regionally relevant visual content that reflects cultural sensitivity and enhances engagement. Stay ahead of digital and creative trends through market research and travel, incorporating innovative content formats and features into regional and global roadmaps. TEAM & PROJECT LEADERSHIP Act as the primary point of contact for external creative and production partners, overseeing timelines, deliverables, and quality. Build strong relationships with studios and agencies to ensure creative alignment and flawless execution of brand vision. Partner with digital merchandising, marketing, CRM, planning, supply chain, and creative studio teams to ensure content coverage across all seasonal and campaign needs. Coordinate closely with Procurement and Legal to manage budgets, contracts, intellectual property rights, and usage agreements across markets. CONTENT PERFORMANCE & OPTIMIZATION Provide regular shoot progress updates and shortlist reports to regional and global teams. Review content performance using analytics tools and translate insights into actionable recommendations to improve engagement, conversion, and overall content quality. Conduct A/B testing to enhance visual effectiveness and support SEO/SEM teams in optimizing content discoverability. Monitor seasonal budgets, negotiate with vendors, and manage production costs effectively. Track studio performance based on key KPIs (deliverable timelines, output volume per SKU). Continuously explore ways to improve creative workflows, processes, and tools to drive efficiency and innovation. PROFILE Bachelor's Degree in Visual Communication, Digital Media, E-commerce, Information Systems, or related field. 5+ years of experience in Digital Content, Visual Production, Creative Project Management, or a similar role. Strong experience collaborating with creative agencies, studios, and production partners. Solid understanding of content management systems, DAM tools, and digital asset workflows. Experience working across Korea, Japan, and ASEAN markets is an advantage. Fluency in English (written and spoken). Background in retail, fashion, luxury, lifestyle brands, or creative/production agencies. Strong creative eye with a refined sense of fashion, styling, and visual storytelling. Highly organized with excellent prioritization skills. Analytical mindset with ROI-driven decision-making. Strong communicator and team player with a collaborative working style. Innovative thinker with a proactive, solutions-oriented approach. Ability to thrive in a fast-paced, dynamic environment. Seniority level Mid‑Senior level Employment type Contract Job function Consulting and Information Technology Industries Business Consulting and Services, Information Services and Technology, Media #J-18808-Ljbffr