Digital Media Specialist

Marketing in today’s world is fast evolving. Publicis Groupe leads the change by offering a one-stop solution, allowing our clients' access to the expertise that sits within our 15-agency network on a daily basis. This is an exciting time to join our agency where you can learn from the best from a broad range of disciplines: advertising, digital, CRM, shopper marketing, PR/events, and social, etc. to empower you to have an intelligent conversation with our clients. At the same time, you are given the opportunity to shine by offering something unique to the team. Power of One Part of the 15-agency network under the fully integrated Publicis Groupe, bringing together the best talents from the group. Excellent office environment – spacious, stylish office with an outdoor terrace for some fresh air. Winner of Campaign Asia’s Agency of the Year Awards – Best Culture, Greater China (2023 & 2024). The Digital Specialist will work closely supporting the PPC business with the day-to-day management of paid search campaigns. This person will report directly to the Digital Manager and is responsible for tracking, analyzing and executing paid search strategies, ensuring that all deliverables are executed on time and produce a high standard of quality for all client deliverables. The Digital Specialist will acquire in-depth paid search knowledge, while utilizing the creativity, attention to detail and analytical skills needed to grow a career within the agency. Responsibilities Holistic SEM program management including keywords development, ad creative and strategy, trafficking recommendations, optimizing program towards key business goals and reporting. Actively participating in meetings and proactively documenting takeaways and next steps. Assimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported. Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing. Translating campaign/client goals into SEM tactics and effectively executing those tactics against the client’s strategy. Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues. Monitoring emerging industry trends and summarizing them for internal and external stakeholders. Leveraging and developing proficiencies with SEM platforms, tools and resources. Developing campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructions. Help develop performance forecasts, budget allocations and providing data-based rationale for these recommendations. Collaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion. Fostering relationship with internal teams, external partners and clients. Qualifications 1 to 2 years of paid search experience, with knowledge of bid management platforms a plus. Strong ability to work closely with your team to problem solve, prioritize tasks, and manage time effectively. A detail-oriented approach and a desire to achieve objectives accurately. Solid quantitative and research skills, and proven data interpretation capability. Familiarity with the digital advertising space and a passion for growing that interest into a career. Strong communication skills – you’re clear and thorough, yet concise. A passion for building relationships and a desire to contribute to team building and event planning. Exudes confidence and won’t hesitate to connect with colleagues throughout the organization to get the job done right. Application Questions What’s your expected monthly basic salary? How many years' experience do you have in digital marketing? Do you have experience with Search Engine Marketing (SEM)? Which of the following statements best describes your right to work in Hong Kong? How many years' experience do you have as a Digital Media Specialist? How many years' experience do you have with forecasting for businesses? Disclaimer At Publicis Groupe Hong Kong, our recruitment process is secure and transparent, requiring only your resume for job applications. We will never request sensitive information such as bank details, passwords, or payments, nor will we ask you to perform tasks on unverified platforms. If you receive suspicious messages claiming to be from us, please verify their authenticity by contacting . Note Candidates with less experience will be considered for the Digital Executive role. #J-18808-Ljbffr