Senior Marketing Executive, Digital Marketing

3 days ago

Hong Kong Island, Hong Kong SAR China So Creative Limited Full time

Senior Marketing Executive, Digital Marketing Add expected salary to your profile for insights We are looking for a passionate and creative Senior Marketing Executive to join our team. The ideal candidate will specialize in social media advertising—particularly on Facebook and Instagram—and play a key role in planning, executing, and optimizing campaigns that deliver measurable client success. Job Descriptions Develop and manage social media content strategies, including content pillars, calendars, and daily postings. Create and present engaging campaign proposals and creative pitches to clients. Plan, execute, and monitor social media advertising campaigns (mainly on Facebook and Instagram) to meet clients’ objectives and drive brand awareness, engagement, and conversions. Collaborate closely with designers, copywriters, and external vendors to ensure high-quality campaign production and delivery. Manage client servicing, including regular communication, campaign reporting, and consultation on marketing strategies to strengthen long-term partnerships. Implement and coordinate a variety of marketing initiatives such as KOL collaborations, digital promotions, and social media activation campaigns. Track and analyze campaign performance using analytics tools (e.g. Meta Business Suite, Google Analytics) to optimize ad performance and prepare monthly client reports. Copy writing for social media channels and other digital materials. Keep up-to-date with the latest trends and best practices in digital marketing and social media advertising. Requirements Bachelor’s degree in Marketing, Digital Marketing, Communications, Advertising, Public Relations, or related disciplines. Strong understanding of social media advertising workflow and digital marketing planning. Minimum 3 years of relevant experience in a marketing agency or digital advertising environment. Proven experience in client servicing, campaign management, or media buying. Hands‑on experience in Facebook and Instagram ad management is highly preferred. Knowledge of Google Ads and Google Analytics will be an advantage. Excellent communication and presentation skills in English and Chinese (Cantonese and Mandarin). Detail‑oriented, well‑organized, and capable of managing multiple accounts independently. Self‑motivated, target‑driven, and comfortable working in a fast‑paced, team‑oriented environment. Immediate availability is an advantage. Your application will include the following questions: What's your expected monthly basic salary? Which of the following statements best describes your right to work in Hong Kong? How many years' experience do you have as a Digital Executive? How many years' experience do you have in digital marketing? Are you experienced with copy writing and content creation? Which of the following web analytics tools are you experienced with? Which of the following online advertising methods do you have experience with? Which of the following languages are you fluent in? #J-18808-Ljbffr

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