Assistant Retail Marketing Manager

Based in Hong Kong, the Assistant / Marketing Manager is responsible for planning, developing, overseeing and implementing marketing communication strategies, both internal and external, and customer relations management across Hong Kong. The position is also responsible for managing the relevant external partners in Hong Kong and coordinating with the other internal departments to align the brand’s strategic objectives and execution plans. Primary Relationships The position reports directly to the Operations Manager in Hong Kong and indirectly to the HQ Marketing Communications Team. Within the organization, this position has primary working relationships with local Corporate Sales and Operations team, as well as the Marketing, Public Relations, Social, Digital CRM teams at the Brand Headquarters based in Singapore. Outside the organization, the position has secondary working relationships with mall and department store’s marketing teams where TWG Tea is a tenant, and any other service providers (media agency, event organisers, etc.). Job Descriptions Responsible for developing and executing marketing strategies and campaigns that will establish/maintain brand positioning, increase sales, keep brand top of mind within local market. Ensure smooth execution of marketing campaigns and consistent articulation of the brand’s desired luxury image and positioning across all communication channels. Develop strategic marketing partnerships that drive both revenue and increase awareness of the brand through tie‑ups, collaborations, product placements, sponsorships, events, etc. including outreach, negotiations, contracts, execution and ensuring deliverables are met. Drive special projects and events such as cause‑related marketing, customer and product launch events. Lead and optimise performance marketing, including Paid Social Ads for the local market. Develop marketing communication materials such as signages, advertising materials, electronic direct mailers, catalogues, etc, in both English and Traditional Chinese languages. Correspond with the brand’s headquarters to obtain global brand direction, design and production of all branded materials. Develop marketing reports and data analysis to evaluate campaign performance and ensure that objectives are reached. Monitor trends and inform the brand’s headquarters of developments in luxury, retail and F&B industries. Be an advocate for the brand’s membership programme and contribute to knowledge sharing within the local team. Work closely with the brand’s headquarters on customer relations management and best practices. Coordinate with the respective teams to follow through and resolve product, service or membership issues and expedite correction or adjustment if necessary. Develop annual plans and budgets for the department and its activities, monitor progress, assure adherence and evaluate performance. Perform ad‑hoc tasks such as hosting Members’ events, liaising with relevant vendors and other administrative tasks. Oversee the strategic efforts of PR agency to secure media coverage in key media publications, influencer engagement, and assist media on requests, photoshoots, and seeding initiatives. Assist in implementing and measuring the success of a comprehensive PR strategy that enhances the brand’s luxury image and international positioning in the market. Oversee the development of press releases, media alerts, PR pitches, and media kits, ensuring alignment with brand objectives, while coordinating execution through PR agency. Requirements Minimum of 3‑4 years of experience in marketing with demonstrated success, preferably in the luxury retail sector. Bachelor’s degree in marketing and communications preferred. Applicants must be fluent in written and spoken English & Chinese. Additional Information Strong creative, strategic, analytical, organisational and personal skills. Extremely meticulous, adaptable, problem‑solving and creative thinker who can work independently in a dynamic and fast‑paced environment. Willingness to go the extra mile to develop customer loyalty and overall experience. Strong oral and written communication skills. Out‑of‑town, overnight travel to Singapore or within the region might be required from time to time (less than 5%). Only shortlisted candidates will be notified. Please upload detailed resume, indicating reasons for leaving, last drawn salary, expected salary and date of availability. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing Industries: Retail Luxury Goods and Jewelry and Retail #J-18808-Ljbffr