Senior Executive – CRM Marketing

5 days ago


Kowloon, Hong Kong SAR China Life Young Healthcare Limited Full time

Responsibilities Support the planning and execution of CRM marketing strategies to drive customer acquisition, retention, and reactivation. Manage and optimize the performance of our referral (MGM) and incentive promotion to generate leads and foster business growth. Analyze customer behavior and data segmentation to support strategic planning and enhance customer loyalty and lifetime value. Coordinate with the Operations team to ensure seamless integration of marketing efforts and to promote data-driven decision-making. Assist in building, maintaining, and managing the company’s customer database and CRM system. Prepare regular reports for sales analysis, incentive programs, and business planning. Provide general administrative and coordination support to the Marketing team as required. A collaborative team player with a positive and proactive attitude. Qualifications Diploma or above in Marketing, Communications, Business, or a related discipline. At least 1-2 years of experience in CRM, Loyalty Marketing, or Membership Campaigns. Experience in the Beauty, Health, Supplement, or Wellness industry is a strong advantage. Independent, detail-oriented, and organized, with strong numerical and business acumen. Proficient in MS Office (particularly Excel) and familiar with data management principles. #J-18808-Ljbffr



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