Growth Marketing Lead

Direct message the job poster from Grantit Grantit is a Hong Kong-based financial technology startup. We are a group of young professionals and passionate talents from all around the world. Equipped with technology at an unprecedented scale, we are devoted to providing the best financial services for Hong Kong citizens. At Grantit, we provide solutions to improve one's finances for betterment. The Opportunity We are looking for a brand‑first, data‑backed Growth Marketing Lead to be the voice and face of Grantit. In this role, you aren’t just running ads; you are connecting Grantit with the world. You will be responsible for telling our story, building a vibrant community, and ensuring that every person who interacts with our brand understands exactly why Grantit is the right choice for them. As the Growth Marketing Lead, you will bridge the gap between creative storytelling and performance logic. You will own our social presence and content engine while overseeing the data and agency partnerships that fuel our user acquisition. You are a “full‑stack” marketer who can switch from high‑level brand strategy to editing a trending reel in the same afternoon. What You Will Do Social Media & Content Powerhouse Narrative Ownership: Turn Grantit’s value proposition into a compelling narrative. You will define how we “talk” to the world and ensure our brand voice is consistent, relatable, and trustworthy. Content Creation: You are the primary engine for our social channels (Instagram, Facebook, LinkedIn, Rednote, etc.). This includes ideating, copywriting, and hands‑on production of graphics and short‑form videos. Community Building: Move beyond “broadcasting” to “engaging.” You will foster a community of loyal users by being active, responsive, and culturally relevant on social platforms. Educational Content: Simplify complex fintech concepts into digestible content that empowers our users and builds brand authority. Agency Management: Act as the strategic lead for external advertising agencies. You will set the direction, provide the creative assets, and hold them accountable for performance across Paid Social and SEM. Unified Analytics: Merge user acquisition data with brand insights. You will track the full journey—from a social media “like” to a high‑LTV (Lifetime Value) converted user. KPI Ownership: Monitor and report on core metrics ($CAC$, $LTV$, $ROAS$, and engagement rates). You don’t just report on “views”; you explain how those views turned into revenue. A/B Testing: Constantly test creative hooks, landing page copy, and content formats to optimize the conversion funnel. Brand Positioning Market Connection: Be the bridge between Grantit and the market. You will identify trends and user pain points to ensure our product remains the top‑of‑mind solution. Lifecycle Marketing: Ensure the brand experience is seamless across email sequences, app notifications, and retargeting flows to minimize churn. What We Are Looking For Experience: 5+ years in marketing, ideally within Fintech, Tech, or a high‑growth startup environment. Creative‑Scientist Balance: You are a natural storyteller and content creator who happens to be obsessed with data and conversion spreadsheets. Hands‑on Execution: Proficiency with content tools (Canva, CapCut, Figma, or Adobe Suite) and a deep understanding of platform algorithms (Meta, Google, Rednote). Strategic Oversight: Proven experience managing external agencies or freelancers to scale performance marketing efforts. Outcome‑Driven: You are motivated by growth. You take pride in seeing a spike in user sign‑ups following a content campaign you led. Local Fluency: Deep understanding of the Hong Kong market, consumer behaviour, and cultural nuances. Bonus Points Experience in a “solo‑marketer” or “founding marketer” role where you built processes from scratch. A personal passion for financial literacy and technology. Strong network of influencers or media contacts in the HK region. Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Marketing and Sales Referrals increase your chances of interviewing at Grantit by 2x. We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr