E‑Commerce Marketing

24 hours ago


Kowloon, Hong Kong SAR China HKIC Human Resources Services Full time

About the role Our client is seeking an experienced E-Commerce Marketing & CRM Specialist to accelerate the growth and success of the FMCG and skincare brands. This full‑time role combines digital marketing and CRM expertise, driving online sales, enhancing customer engagement, and building long‑term brand loyalty through innovative strategies and data‑driven insights. What you’ll be doing Develop and implement e‑commerce marketing campaigns to drive traffic, boost sales, and improve customer engagement spanning owned brand sites and major online beauty marketplaces. Manage and optimise digital channels including social media, email, and content marketing to reach and convert target audiences. Analyse customer data and insights to design personalised CRM programmes that enhance customer experience and strengthen loyalty. Collaborate with cross‑functional teams to deliver integrated marketing plans aligned with overall business objectives. Monitor and report on campaign performance, refining strategies and tactics based on analytics and KPIs. Stay up‑to‑date with industry trends, best practices, and emerging technologies to continuously improve the effectiveness of digital marketing and CRM initiatives. What we’re looking for Higher Diploma and above in Marketing, Business, Communications, or related field. 3–5 years of experience in e‑commerce marketing, digital marketing, or CRM within FMCG, beauty/skincare industry. Strong understanding of e‑commerce platforms, digital marketing channels, and CRM best practices. Proficiency in data analysis, performance tracking, and campaign optimisation. Excellent written and verbal communication skills, with the ability to translate complex data into actionable insights. Demonstrated creativity and problem‑solving skills to develop innovative marketing solutions. Highly organised, detail‑oriented, and able to manage multiple projects and deadlines simultaneously. Fluent English, Cantonese and Mandarin; other languages are an asset. What we offer 5‑days work, competitive salary packages will be offered to the right candidates. Interested parties, please email resume with your expected salary to for application. And view more on About us HKIC Human Resources Services is a leading specialist professional recruitment consultancy. Established in 1990 and stemmed in Hong Kong, we continue providing comprehensive Human Resources services to our clients including Entry to Top level Management Recruitment, Temporary and Permanent Recruitment, Staffing and Human Resources Solutions, Payroll Services and Expert Network Services. ( Licence no: 77132) If you’re excited about this opportunity or want to know more about the role, apply now . #J-18808-Ljbffr



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