Manager / Senior Manager, Digital Growth and Customer Strategy
2 days ago
Manager / Senior Manager, Digital Growth and Customer Strategy Initiate effective customer growth campaigns and manage effective business planning to expand acquire quality customers. Build a strong and differentiated digital CVP to maximize product penetration via digital and branch channels to achieve business growth targets. Leverage on different channels, in particular the digital channel, to expand and widen customer base, and to drive portfolio growth and increase customer revenue. Design customer offer and channel incentives to instrument effective acquisition campaigns and grow quality customer base. Work closely with Marketing, Business Intelligence & Planning, GBP, WM, Sales & Distribution Channels to device customer growth initiatives to drive NTB Digital Penetration, AUM and Product Penetration. Develop analytics, management reporting and business intelligence to monitor campaign results and make recommendations to continuously improve customer quality and revenue potential. Manage projects under agile methodology to develop new mobile app functions, personalized customer journey and maximize customer profitability across channels; yet comply with regulatory requirements, controls and procedures. Manage digital acquisition channels from customer journey design to partnership and channel offer strategy. Drive customer engagement initiatives to achieve qualified ratio and product penetration. Manage business reporting and campaign effectiveness evaluation. Manage new initiatives covering digital asset management and content management system (CMS). Competitive research to keep updated of marketing intelligence. Handle customer enquiry from branch or telemarketing channels. Requirements: Preferably a Degree holder or equivalent. Minimum 5 years of experience in customer management or product development, preferably in retail banking industry; experience in e-business will be an advantage. Good knowledge of segment management, customer proposition, fintech trend and development. Ability to analyze data then formulate appropriate and effective customer strategy plans to achieve customer growth targets. Knowledge in bank operating and frontline sales. Good command of written and spoken English and Chinese (including Putonghua). Candidate with less experience will be considered as Manager, Digital Growth and Customer Strategy For more details about career opportunities with the Bank, please visit our website Please apply with full resume stating current and expected salaries. Personal data collected will be used for recruitment related purposes only. Applicants not invited for interview within 6 weeks may consider their applications unsuccessful. However, applicants may be considered for other suitable positions within the Group for a period of not more than 2 years. Personal data will be destroyed at any time after 3 months. China CITIC Bank International is committed to being an equal opportunities employer and intends to provide a work environment free of unlawful discrimination or harassment. All employment decisions will be made in a non-discriminatory manner. #J-18808-Ljbffr
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