Feed Ads Optimization Manager

3 days ago


Tuen Mun, Hong Kong SAR China Goldway Education Group Limited Full time

Digital Marketing & Website Operations Executive Responsibilities Design cross‑platform feed ads strategies aligned with the group’s cross‑industry core business lines, leading account setup and full‑cycle execution. Optimize ad conversions through targeting tactics, bidding models, and creative combinations; monitor KPIs (CTR, CPC, CVR) in real time and dynamically adjust strategies to achieve sales/ROI targets. Build a multi‑business‑line ad data analysis system to identify conversion bottlenecks, develop industry‑specific optimization plans, and drive implementation. Generate regular business‑line‑specific ad reports, share data insights and optimization recommendations with internal teams to ensure strategic alignment with business objectives. Stay ahead of feed ads algorithm updates and traffic rule changes, rapidly iterate multi‑industry ad strategies to maintain competitive edge. Analyze competitors’ ad tactics, extract actionable insights, and refine group strategies accordingly. Collaborate with creative colleagues to design conversion hooks tailored to industry‑specific user pain points, enhancing material click‑through and conversion rates. Qualifications Master’s degree or above with 5+ years of feed ads optimization experience; familiarity with ad logic in at least two industries (real estate, finance, automotive, food & beverage) preferred. High data sensitivity; proficient in SQL/Python or BI tools, capable of independently developing multi‑industry data analysis models. Proven track record of cross‑industry ad optimization success. #J-18808-Ljbffr



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