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Content Manager

2 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China HSBC Full time

Some careers open more doors than others.

If you're looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

HSBC Global Private Banking helps high net worth and ultra-high net worth clients manage, grow, and preserve their wealth for generations to come. Our network of global experts helps clients access investment opportunities around the world, plan for future with wealth and succession planning, manage their portfolio with tailored solutions, and find the right support for their philanthropy.

We are currently seeking a high calibre professional to join our team as a Content Manager.

Principal Responsibilities

  • Digital CIO
    • Lead and implement Digital CIO initiatives including CIO-led GenAI innovation project, Virtual CIO across GPB & Wealth.
    • Champion and participate in key digital content governance activities and risk control.
    • Support Asia's deployment of the GPB Chat platform on CIO & IWS materials on daily basis.
    • Assist the development and production of videos and multimedia deliverables (podcasts, videos, vlog) and seek new approaches to enhance the effectiveness of multimedia output delivery.
    • Support PC segment new initiatives on digital servicing.
    • Support product and sales campaign through IWS digital product marketing initiatives to drive business growth.
    • Monitor digital results, trends, user engagement metrics, data analytics and conduct competitor analysis.
  • Content Planning and Production
    • Formulate and support CIO content planning and commercialization strategy across client segments and markets.
    • Manage investment content translation into Chinese, including Global and regional CIO publications, investment presentations, marketing materials, product narratives, IWS product documents.
    • Participate in specific content tasks (e.g. client communications, client letters, client notifications, websites) customized for target group of clients.
    • Support broader IWS teams on ad-hoc content production and translation, by using GenAI technologies.
  • Social Media Content Management
    • Develop and champion WeChat and LinkedIn communication strategy to drive awareness on investment insights and banking services.
    • Drive and work with internal and external stakeholders on WeChat future phase developments to support Greater China growth strategy.
    • Collaborate with content contributors to script, polish and execute content posts on WeChat and LinkedIn.
    • Monitor and analyze client usage statistics, platform traffic and user engagement metrics on social media platforms to identify customer needs, business opportunities and close service gaps.
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