Marketing Specialist

4 days ago


Hong Kong Island, Hong Kong SAR China Avenir Group Full time

我们正在寻找一位具备 Web3 增长经验 + 传统金融营销能力 的市场人员,协助负责人负责公司在 Tokenized Assets(代币化资产)、Web3、RWA 及全球金融市场方向的市场增长、叙事构建、品牌打造与生态渠道扩张。本岗位对公司的首批产品流动性启动、品牌影响力构建、以及 ToB 业务联动至关重要。 你将代表公司在全球范围内构建一套跨 Web3 与传统金融的统一叙事体系,打造产品与生态影响力,并与 BD / 产品 / 运营等团队协同推动规模化增长。 岗位职责 / Responsibilities 叙事与品牌体系建设(Narrative & Branding) 负责代币化资产与 RWA 产品的整体叙事构建与定位 构建跨 Web3 与传统金融的话语体系与市场故事 打造统一品牌框架、传播策略以及 PR 战略 输出行业影响力内容,如报告、媒体文章、AMA 演讲等 生态合作与渠道增长(Ecosystem Growth & Channel Expansion) 推动在 Web3 生态:CEX、DEX、钱包、做市商、社区的增长合作 推动在 TradFi 生态:券商、投行、家办、机构渠道的品牌与增长合作 建设产品增长飞轮:流量入口、渠道矩阵、生态伙伴联动 管理媒体、公关与 KOL 网络 产品影响力建设 & 流动性启动(Product Influence & Liquidity Bootstrapping) 参与首批 Tokenized Assets 的上市、发布与流动性启动 规划产品增长路径、参与交易量启动策略 与 BD、运营、产品共同提升产品用户量、机构参与度、交易深度 构建可复制的大规模增长框架 ToB / ToInstitution 市场协同(Institutional Collaboration) 与 BD/产品团队共同推进 B 端产品的市场化 为银行、券商、机构提供市场层面的材料、内容、叙事 支持全球机构合作伙伴的市场活动、素材、路演内容 国际化市场执行(Global Marketing Execution) 管理海外市场(APAC / US / EU)增长计划 参与全球行业大会、路演、圆桌、合作谈判 根据不同地区文化、监管环境设计差异化营销策略 岗位要求 / Requirements 具备 Web3 行业增长、市场或营销经验(CEX / DeFi / 公链 / RWA 项目均可) 具备传统金融市场营销经验:证券、资产管理、Fintech、投行或交易机构优先 能统一管理 “传统金融叙事 + Web3/加密叙事” 的能力 具备优秀的品牌建设能力、市场洞察力与内容规划能力 能将市场能力产品化:增长模型、渠道模型、内容矩阵等 对代币化资产、Tokenization、流动性启动(Liquidity Bootstrapping)有认知优先 中英文演讲能力强,可代表公司对外沟通、媒体采访、会议演讲 具备跨文化沟通、商务对接能力 有 Web3(CEX/公链/DeFi/RWA)营销经验优先 有传统券商、资产管理、金融机构工作经验优先 有 ToB 或机构产品协同能力(与 BD/产品共同推进) 有国际市场经验者优先(APAC / US / EU) 能适应高频出差(国内/海外) 加分项 / Nice to Have 过去负责过 Token Launch / Liquidity Mining / Growth Campaign 有知名 Web3 营销案例或成功 CEX/公链增长经验 有中英文官方发布内容、演讲、媒体传播经验 熟悉美股代币化、结构化产品、资产代币发行机制 #J-18808-Ljbffr



  • Hong Kong Island, Hong Kong SAR China 市場推廣及銷售 (Sales & Marketing) Full time

    A dynamic marketing firm in Hong Kong seeks a (Senior) Digital Marketing Specialist to establish client relationships and drive digital advertising projects. The role involves developing strategies focused on platforms like Facebook and Google, analyzing data for SEO and SEM opportunities, and collaborating across departments to ensure project success....

  • Global Real Estate

    1 week ago


    Hong Kong Island, Hong Kong SAR China Hotel101 Marketing HK Limited Full time

    A leading hospitality brand in Hong Kong is seeking a Global Property Specialist to drive sales growth and expand their market presence. This role involves converting qualified leads, representing the brand at international events, and building strong client relationships. Ideal candidates are self-starters with a solid sales background. If you thrive in...


  • Hong Kong Island, Hong Kong SAR China 市場推廣及銷售 (Sales & Marketing) Full time

    (Senior) Digital Marketing Specialist (Business Development) Establish close and long–term business relationship through understanding client’s needs and provide relevant solutions Own and drive the development of the team's own digital ad area, focus on Facebook, Google, etc Analyze website data, search trends, and competitor activity to identify...


  • hong kong, Hong Kong SAR China Hotel101 Marketing HK Limited Full time

    Hotel101 Global is the first Filipino hotel brand to make its mark worldwide, sharing our culture of connection, comfort, and hospitality across the globe. Listed on Nasdaq (HBNB ), we combine innovative“condotel” model with theHappyRoom standard , delivering consistent quality through tech-driven, efficient operations. Join us and be part of a brand...


  • hong kong, Hong Kong SAR China Go In Marketing Full time

    Senior Account Executive (4As Marketing Agency) Project management various marketing activities (i.e. Digital Campaigns, Crossover Promotions, Events, ATL & BTL projects) Coordinate clients projects including defining deliverables, planning and coordinating internal and external resources Serve as the client’s primary point of contact – develop lasting...

  • Marketing Campaign

    1 week ago


    Hong Kong Island, Hong Kong SAR China Delken Group Limited Full time

    A leading business consulting specialist in Hong Kong is seeking a Marketing Specialist to develop marketing campaigns and design materials. The ideal candidate will hold a degree in Marketing, Business, or Design, and possess experience in marketing. Familiarity with Adobe Creative Suite and website design is essential, along with a good command of English,...


  • Hong Kong Island, Hong Kong SAR China Pathfinder Technology Limited Full time

    Company Description Pathfinder Technology Limited specializes in developing accessible and user-friendly therapeutic gaming solutions to engage users and caregivers in promoting long-term wellness. Our innovative approach combines technology and healthcare to drive meaningful outcomes for our clients. With a mission to enhance lives, we are dedicated to...


  • Hong Kong Island, Hong Kong SAR China Hotel101 Marketing HK Limited Full time

    Hotel101 Global is the first Filipino hotel brand to make its mark worldwide, sharing our culture of connection, comfort, and hospitality across the globe. Listed on Nasdaq (HBNB ), we combine innovative“condotel” model with theHappyRoom standard , delivering consistent quality through tech-driven, efficient operations. Join us and be part of a brand...


  • hong kong, Hong Kong SAR China Hotel101 Marketing HK Limited Full time

    A leading hospitality brand in Hong Kong is seeking a Global Property Specialist to drive sales and expand their innovative HappyRoom condotel model. The ideal candidate will have a proven sales record, exceptional networking abilities, and a strong customer service orientation. You will represent the brand at international events and engage with clients to...


  • Hong Kong Island, Hong Kong SAR China Jane Street Full time

    We are seeking a Market Structure Specialist to help create and curate content related to trading and market events. The position is based in Hong Kong and will primarily cover Asia market developments. Responsibilities of this role will include: Proactively gather available market information to identify research topics that are relevant to our clients...