Manager, Commercial Activation

4 days ago


Hong Kong Island, Hong Kong SAR China Hong Kong Executive Search Full time

Manager, Commercial Activation & Digital Position Manager, Commercial Activation & Digital Company A leading FMCG company Location Hong Kong Report to Commercial Head Responsibilities Formulate overall strategy in line with company objectives, innovate and implement long term / tactical trade activities (offline and online), to support business development (volume, share, OI) and product launches. Lead the team to understand consumers, product portfolio, retail trade based on market and trade insights, to support overall launch project delivery in terms of product staging, trade & consumer communications and commercial activation. Lead and drive national trade program, projects/initiatives to optimize return on investment, conduct post evaluation for key findings for way forward. Support digitalization and ensure relevant engagement through the right Digital Trade Engagement platform content design, trans-creation and deployment. Lead and orchestrate local Commercial Governance with proper cadence, facilitate decision-making and ensure timely follow-up across teams. Ensure budget planning and management to ensure effective and efficient trade investment, in line with company policy and the law of the country. Develop talents, lead people's performance and identify individual development needs/opportunities, to develop pipeline for longer term succession and ensure organization sustainability. Requirements Bachelor Degree in Business, Marketing or related field. With at least 8 years experiences in Business Management with strong business sense. Experience in sizable MNCs, consumer goods and retails sector are advantage. Strong business acumen and agility to understand business operations, insight and analytics. Well-organized and with experience in project management. Strong leadership skills and people management, and able to work with Commercial and cross-functions. Excellent presentation and communications skills in both written and spoken English and Chinese. #J-18808-Ljbffr



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