Associate Brand Manager/Brand Manager
1 week ago
Do you have expertise in, and passion for, Marketing? Would you like to apply your expertise to impact the lives of patients in a company that follows the science and turns ideas into life changing medicines? Then AstraZeneca might be the one for you About AstraZeneca AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialisation of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies. We are on a journey to bring life‑saving medicines to patients. Our role in contributing to decreasing mortality rates globally is clear – shaping the future by spotting a scientifically‑led commercial opportunity and acting now to operationalise and scale it. Business Area – Hong Kong Welcome to Hong Kong, one of over 400 sites here at AstraZeneca, providing a collaborative environment where everyone feels comfortable and able to be themselves is the core of AstraZeneca’s priorities, it’s important to us that you bring your full self to work every day. To help you maintain your best self, here’s a sneak peek into some of the things this site provides for you Flexible Medical Benefit for you to better take care of well‑being of yourself and your family Bright and vibrant work environment Top up employer MPF contribution We’re bringing transformative drugs to those that need them the most by combining continuous new launches with unique solutions across the whole patient journey. It’s how we are able to truly make a difference to the quality of lives and answer huge unmet patient needs. United by our local sense of belonging, there’s never been a better time to join a progressing team. Countless opportunities to learn from the best global talent, this is a place for those who want to be challenged and empowered to do the things they never thought possible. What you’ll do Your marketplace insights and patient focus will shape and direct strategic marketing plans for the product lifecycle, ensure execution of the brand plan for long‑term brand success and develop clear country value propositions for patients and healthcare professions. As an Associate Brand Manager/ Brand Manager (Team of Ovarian and Prostate), you will play a pivotal role in channelling our scientific capabilities to make a positive impact on changing patients’ lives. You will be the brand owner responsible for brand planning and execution of Fasenra and Nexium. This position will report directly into the Business Unit Director and will work in close partnership with cross‑functional partners including Medical, Commercial Excellence and other functions in order to ensure we has a strong market presence. Your job responsibilities will be, but not limited to: Market Insights and Clinical & Evidence Strategy Build an oncology insights framework: patient flow, patient journey, genetic counseling pathway, MDT decision dynamics, and the insights differences between HA and Private sector. Maintain agility in tracking disease‑area conference updates (ASCO/ESMO/CSCO), driving strategy and content refresh Translate clinical data and unmet needs into product value propositions and claims. Product Strategy & Long Rang Financial Plan Develop annual brand strategies and business execution plans (BP/BAP) Define patient segmentation and indication strategies, conduct competitive landscaping, and craft clear value propositions and key messages. Lead lifecycle management: launch readiness, indication expansion, and sequencing/combination strategies. Market Access & Pricing Collaborate cross‑functionally to develop the market access strategy, set an evidence‑based reimbursement price, and prepare government‑required dossiers. Program Management and KEE management Lead programs (sponsored or AZ‑initiated) with clear milestones, budgets, and risk plans. Ensure strict adherence to regulatory and company SOPs (Rx promotion boundaries, material review, data privacy), targeting first‑pass approval and compliant delivery. Essential for the role Education : Bachelor’s or higher in Pharmacy, Life Sciences, Public Health, or Marketing, Pharmacy background preferred. Experience : 3–5 years in pharmaceutical marketing; experience in multinational pharmaceutical companies is preferred. Core Competencies : Data‑driven, results‑oriented, structured thinking, influence and communication, resilience and self‑drive, high compliance integrity. Language : Good command of both spoken and written English and Chinese Desirable for the role Experience across Sales and Marketing Command of Mandarin is a plus Depending on candidate experience, this position could be filled at the following levels: Associate Brand Manager or Brand Manager or Senior Brand Manager Why AstraZeneca? At AstraZeneca we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. We’re on an exciting journey to pioneer the future of healthcare. So, what’s next? Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you. Are you ready to bring new ideas and fresh thinking to the table? Brilliant We have one seat available and we hope it’s yours. Where can I find out more? Our Social Media, Follow AstraZeneca on LinkedIn, Facebook, Instagram Date Posted 08-Dec-2025 Closing Date 30-Dec-2025 AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry‑leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non‑discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements. #J-18808-Ljbffr
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