Head of Marketing

Head of Marketing / Marketing Director (Lifestyle, Retail, AI Tech) Hong Kong, Hong Kong HK$ 60,000.00 - 80,000.00 (Hong Kong Dollar) Job Openings Head of Marketing / Marketing Director (Lifestyle, Retail, AI Tech) About the job Head of Marketing / Marketing Director (Lifestyle, Retail, AI Tech) King Deux Search & Consulting is a specialized executive search firm that offers bespoke talent solutions for financial services and commerce. We are committed to not only finding the right opportunity for our candidates but also leaving a legacy that lives on beyond the hiring process. Head of Marketing / Marketing Director (Lifestyle, Retail, AI Tech) The Companyis a well-established, Asia-based technology and marketing group known for delivering innovative, consumer-focused solutions. With a strong presence across Asia and expanding globally, the company leverages cutting-edge technology to create engaging experiences for diverse audiences in sectors like technology, lifestyle, and retail. The group is now launching an exciting new B2B2C/B2C product line: an AI-powered O2O interactive installation and app, designed to deliver personalized, immersive experiences that captivate consumers and elevate brand engagement. We are seeking a dynamic Head of Marketing / Marketing Director to lead the branding and marketing efforts for this innovative AI-driven product, crafting a compelling, consumer-facing brand story that sparks excitement and establishes the product as a standout name in global markets. Based in Hong Kong, this role reports to the CEO. Responsibilities Develop and execute a bold marketing strategy to build a vibrant, consumer-centric brand identity for the AI-powered O2O interactive installation/app, focusing on storytelling and emotional connection. Create engaging, cross-channel content strategies (e.g., social media, campaigns, owned media) to drive brand visibility and consumer excitement in global markets, including but not limited to Japan, Korea, and Singapore. Collaborate with cross-functional teams to align marketing initiatives with business goals, ensuring the product's brand resonates with innovation and appeal. Secure high-impact media coverage, speaking opportunities, and partnerships with industry events and communities to amplify the brand's global presence. Manage marketing budgets efficiently, optimizing resources to maximize ROI and brand impact. Analyze consumer trends, market insights, and campaign performance to drive data-driven decisions and continuous improvement. Stay ahead of global marketing trends, emerging technologies, and best practices to keep the brand cutting-edge. Qualifications Minimum 5-8 years of progressive experience in marketing, branding, or PR, ideally in consumer-facing sectors like technology, lifestyle, or retail (B2C focus preferred). Proven track record of building compelling brand narratives that drive consumer engagement and excitement, akin to iconic lifestyle or tech brands. International vision with exposure to global markets, including but not limited to Japan, Korea, and Singapore, and an understanding of diverse consumer preferences. Exceptional communication skills in English (native or equivalent proficiency); Chinese (Cantonese/Mandarin) is a bonus but not required. Proficiency in digital marketing tools, analytics, and content management platforms. Strategic mindset with a passion for storytelling, innovation, and leveraging technology for brand growth. Ability to inspire creativity while aligning with business objectives. Apply / Refer a Friend Interested parties, please send your CV / LinkedIn profile to Scarlett Chan at or apply directly. Know somebody who might be interested? Share this job with them Please note that only shortlisted applicants will be contacted. #J-18808-Ljbffr