Senior Employer Brand and Marketing Lead, Hong Kong and Emerging Talent

Some careers open more doors than others. If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further. This team leads the implementation of the Group’s people strategy in line with our business objectives. It facilitates talent management, succession planning, and employee mobility while defining and overseeing frameworks that support employee performance management, reward, learning and development, resourcing and engagement. We are seeking a strong and seasoned marketer who has experience in talent marketing to spearhead our effort in Hong Kong to drive HSBC as an employer of choice and support attraction demands. This individual will also lead the governance and brand foundations for emerging talent to ensure there are strong global foundations for these critical cohorts. In this role you will: Cultivates Strategic Partnerships: Leads collaborative relationships across Hong Kong Enterprise Talent, Communications, and Customer Marketing teams to uncover opportunities that align with business objectives. Initiates impactful solutions that enhance business performance and attract top‑tier talent through a unified Employer Brand proposition, emphasizing brand affinity and measurable outcomes. Leads Comprehensive Marketing Campaigns: Directs the end‑to‑end management of marketing initiatives, including always‑on campaigns, high‑impact events, and strategic activations. Ensures seamless execution, underpinned by robust reporting mechanisms, to demonstrate return on investment (ROI), value creation, and alignment with business goals. Drives Strategic and Creative Collaboration: Partners with Campaign, Experience, and Creative teams to define and implement strategic and creative direction for HK and Emerging Talent. Works closely with stakeholders across the organization to ensure alignment, innovation, and delivery of exceptional marketing outcomes. Leverages Data-Driven Insights: Utilizes analytics and performance metrics to refine marketing strategies, optimize campaign effectiveness, and provide actionable insights for future initiatives. Champion of Employer Brand Excellence: Acts as a steward of Hong Kong Employer Brand and Emerging talent segments, ensuring consistency, relevance, and differentiation across all touchpoints to elevate brand equity and stakeholder engagement. To be successful you will need: Executive Stakeholder Management: Experience in building strong partnerships, and creating return on investment and value creation for the business. Collaboration & Partnership: Experience working with a number of teams across brand, marketing and communications to drive strategic priorities and outcomes. Creativity and Innovative Thinking: The ability to identify, analyse, and stimulate new opportunities, look beyond financial services for ideas to take inspiration from, breaking away from legacy approaches. Customer Centricity: The ability to advocate the importance of cross group customer engagement (candidates and employees as customers) and outcomes. Identifies customers' needs to build opportunities for human‑centric work. Financial & Budget Management: Builds plans and budgets which identify value for revenue and opportunities for cost reduction. Draws accurate conclusions from financial information and makes insightful strategic financial decisions in planning and monitoring performance. Opening up a world of opportunity HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website. #J-18808-Ljbffr